Corus Entertainment has consolidated its streaming presence by replacing the Global TV app with a unified STACKTV application. The new platform introduces a free, ad-supported tier alongside a paid subscription model, aiming to streamline digital operations and improve first-party data collection.
Consolidating under the STACKTV brand allows Corus to move away from the linear-heavy associations of the Global name while reducing technical overhead. By requiring account creation for the free tier, the company gains critical first-party data to compete for digital advertising budgets as traditional TV revenue declines. This move mirrors broader industry trends where broadcasters must balance direct-to-consumer growth with the carriage fees provided by traditional distributors like Rogers and Bell. Watch for future quarterly reports to reveal if this consolidation improves free-to-paid conversion rates or stabilizes revenue following recent double-digit declines.
Corus Entertainment has launched a new, consolidated STACKTV app, effectively replacing the legacy Global TV app. This strategic move streamlines the company's digital presence by offering both free, ad-supported content and paid subscriptions. By centralizing its platform, Corus aims to reduce technical overhead and capture valuable first-party data for digital advertising.
The new STACKTV app is replacing the legacy Global TV app, with the globaltv.com website eventually redirecting to STACKTV.ca.
Yes, the new STACKTV app features a free, ad-supported tier that includes thousands of hours of content, 24/7 Global News, and a seven-day catch-up window for primetime episodes.
Paid subscriptions remain tied to Prime Video, providing users with live and on-demand access to specialty brands such as W Network and Adult Swim.
Authentication for customers of Rogers, Bell, and Eastlink is scheduled to roll out in the coming weeks.
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