Gray Media deployed a new cloud-native streaming platform across its 113 legacy TV markets, consolidating 1,300 digital touchpoints (websites, mobile apps, and smart TV apps) into a single architecture built with Quickplay and Google Cloud AI. The rollout centrally manages 269 live channels and 123 FAST channels, with distribution across platforms including Amazon Prime/Fire TV, Roku, Samsung TV Plus, and Vizio, and is positioned to support personalization, faster news delivery, and ad insertion.