Prime Video adds five exclusive NASCAR Cup races in 2026
Prime Video will exclusively stream five NASCAR Cup Series races in 2026, including the Coca-Cola 600, as part of its live sports offerings. The broadcasts will feature AI-powered innovations like the "Burn Bar" and "Key Moments," and fan-friendly commercial formats including a double-box view and extended commercial-free racing at critical junctures. An in-app \"Shop the Race\" feature for official merchandise will also be available.
Key Takeaways
- Five NASCAR Cup Series races stream exclusively on Prime Video in 2026, starting with the Coca-Cola 600 on May 24 and ending with the Anduril 250 on June 21.
- Prime Video’s race schedule includes the Cracker Barrel 400, FireKeepers Casino 400, NASCAR Cup Series Race at Pocono Raceway, and the inaugural Naval Base Coronado event in San Diego.
- AI-powered Burn Bar uses telemetry, rpm, throttle position, and optical tracking to show fuel burn and strategy changes in real time.
- Key Moments and Rapid Recap use AI to curate highlights for live viewers and fans joining mid-race.
- Shop the Race lets viewers buy official NASCAR merchandise in-stream or by typing “shop the race” in the Amazon Shopping mobile app.
Why It Matters
Prime Video is pairing exclusive NASCAR rights with broadcast features built around live viewing behavior: AI highlight curation, in-race data overlays, and shopping inside the stream. That matters because the package is not just content licensing; it ties live sports to Amazon’s commerce and ad stack, while keeping green-flag racing in view through the double-box format and commercial-free critical closing segments. The more concrete signal to watch is how the five-race slate performs across the May 24 to June 21 window, especially the debut race at Naval Base Coronado and whether viewers use Shop the Race during broadcasts.
Read full article at aboutamazon.com
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