VPlayed published a guide analyzing the strategic decision to either build or buy OTT software, projecting the global OTT market to reach $1 trillion by the early 2030s. The article contends that custom-built infrastructure offers advantages such as better long-term margins, greater control over roadmaps, and avoidance of revenue sharing and vendor lock-in common with licensed SaaS models. VPlayed positions its own platform as a solution for businesses opting to build their OTT software with flexibility and ownership.
VPlayed's analysis underscores a critical strategic decision for OTT operators: balancing speed-to-market with long-term control and profitability. The argument for building over buying, despite higher initial investment, highlights concerns over scaling costs and the inflexibility of licensed platforms as the market grows towards a $1 trillion valuation. This indicates a potential shift in how platforms evaluate their infrastructure strategies, prioritizing ownership for competitive advantage. Companies should track adoption rates of modular, 'build-friendly' platforms like VPlayed to gauge industry movement away from traditional SaaS licensing models.
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