BroadView Software Unifies Linear and Digital Operations with New Workflows
BroadView Software has launched new integrated media management workflows designed to unify linear and digital content operations. The system automates assets, metadata, and scheduling across platforms to reduce manual errors and improve monetization for broadcasters and streamers.
Key Takeaways
- BroadView's new workflows integrate linear and digital content management.
- The system automates asset, metadata, and scheduling processes across platforms.
- Goal is to reduce manual errors and improve monetization for broadcasters and streamers.
Why It Matters
Broadcasters and streamers increasingly contend with fragmented content delivery needs across linear channels and diverse digital platforms. BroadView's integrated workflows offer a direct answer to operational inefficiencies arising from these dual demands, aiming to reduce manual overhead and potential errors. This move highlights an industry trend towards converged media management solutions as companies seek to optimize workflows and maximize revenue from their varied content libraries. Moving forward, competitive differentiation will increasingly come from vendors that can tie financial outcomes directly to operational efficiencies from such integrated platforms.
Read full article at broadviewsoftware.com
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