TV 2 Norway Scales Live Sports to 20,000 Cloud Streams
TV 2 Norway has built a largely cloud-based video platform on AWS to scale its live sports coverage to more than 20,000 events per year, including up to 1,000 simultaneous streams, for distribution via linear channels and the TV 2 Play app. Using AWS Elemental MediaLive and MediaPackage, Amazon CloudFront, Lambda, S3, and Step Functions, the broadcaster has automated much of its live workflow, supports hybrid linear/OTT delivery, and reports that about 90% of its streaming and broadcast workloads now run on AWS. The team is also experimenting with generative AI to rapidly prototype tooling such as traffic management UIs.
Key Takeaways
- Platform now supports >20,000 annual live events and ~1,000 simultaneous streams, largely on AWS.
- Ephemeral provisioning (Lambda + Step Functions) automates channels, lowering ops costs for long-tail/niche events.
- Hybrid linear/OTT delivery uses MediaLive/MediaPackage + CloudFront; ~90% of workloads migrated to cloud.
- Generative AI is being used for rapid prototyping (e.g., traffic-management UI), accelerating feature velocity and reducing manual overhead.
Why It Matters
TV 2’s move is a template for broadcasters: cloud-native, automated workflows make economical the streaming of long-tail sports and let rights holders monetize events that used to be cost-prohibitive. For incumbents, it raises the bar on operational agility—ephemeral infrastructure, serverless orchestration, and integrated CDN workflows are now viable for scale. But it also concentrates dependence on hyperscalers (AWS) and their media toolchains, creating strategic vendor and cost risks. The gen‑AI prototyping angle matters: faster ops tooling replaces headcount and speeds product iterations, shifting competitive advantages from capex-heavy engineering to cloud architecture and platform partnerships.
Read full article at aws.amazon.com
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