9Now touts 15 million signed-in users and 2026 ad tech
Nine for Brands highlights 9Now as Australia's leading Broadcast Video on Demand (BVOD) platform, citing its strong audience reach with 15 million signed-in users and significant year-over-year growth in live streaming minutes. The platform emphasizes its strategic expansion plans for distribution and upcoming ad tech innovations for 2026, including FAST channels, new data products, and AI-driven creative ad variations.
Key Takeaways
- 9Now cites 15 million signed-in users as the base for its BVOD pitch.
- The platform says viewers reached every month are up 9% versus the same period last year, using H1 2025 BVOD data.
- Live streaming minutes are growing year over year, according to Nine’s H1 2025 reporting.
- Married at First Sight Season 13 delivered a 41% year-on-year increase in BVOD reach.
- Men’s State of Origin Game 3 recorded 9Now’s highest BVOD audience of all time.
Why It Matters
For advertisers, 9Now is positioning itself as a larger authenticated BVOD buy with 15 million signed-in users, rising monthly reach and stronger live-streaming activity. The 2026 roadmap extends that pitch beyond inventory into ad tech, with FAST channels, new data products and AI-generated creative variations for age, gender, postcode and life-stage segments. The clearest signal to watch is whether Nine ships those 2026 products and how the platform’s live streaming minutes and monthly reach track in the next H1 reporting cycle.
Read full article at nineforbrands.com.au
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