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Upcoming Events

Newest

Upcoming Events

1. Apr 11•Comcast Advertising: Comcast wants to make “performance TV” finally auditable

   Comcast Advertising announced Outcomes+, a new targeting and attribution suite spanning traditional TV and streaming, built on deterministic viewing data from 30M+ Comcast households and supported by partnerships including Mastercard, Clarivoy, DISQO, Fandango, and S&P Global Mobility. The launch also includes a new Amazon Ads partnership that gives Comcast Advertising’s local and SMB advertisers programmatic access to Prime Video inventory via Amazon DSP, alongside new AI-driven activation tools and a consolidated measurement dashboard (myResults).

2. Apr 10•Salesforce: Three upfront-season gaps ad sales teams keep hitting

   Salesforce discusses three challenges ad sales teams face during the Upfront season: managing complex hierarchical relationships, a lack of visibility into available ad inventory, and the commitment vs. execution gap. The article highlights how static tools, off-the-shelf apps, and in-house applications often fail to address these issues, leading to inefficiencies in ad sales operations. It then suggests questions to ask prospective ad sales software vendors to ensure proper management of relationships, real-time inventory queries, and accurate ad sales pipeline reporting.

3. Apr 9•Ateme: Ateme ties OTT DAI ad verification to Open Measurement

   This article discusses how client-side beaconing, IAB Open Measurement, and SVTA standards contribute to improving ad verification and monetization within OTT dynamic ad insertion (DAI). It focuses on the technical mechanisms and adherence to industry standards to enhance advertising effectiveness.

4. Apr 9•Magnite: Magnite says CTV publishers are shifting to supply-first pricing

   Magnite outlines a shift towards a 'supply-first strategy' for CTV publishers, enabled by tools like mediation and sophisticated segmentation. This approach allows publishers to dictate ad pricing more effectively. The company indicates this represents an evolution from defensive yield management to proactive strategies for its partners.

5. Apr 7•Amazon Ads: Roku + Amazon turn CTV identity into a DSP choke point

   Amazon Ads and Roku announced an exclusive U.S. integration that makes Amazon DSP the sole access point to a shared, authenticated CTV advertising footprint across Roku and Amazon streaming audiences. The companies say the shared ad identifier enables deterministic recognition of logged-in viewers across Roku OS/devices (and associated streaming apps), targeting/measurement improvements, and frequency management at an estimated reach of 80M U.S. CTV households (over 80% of U.S. CTV households, per Comscore). Amazon states the solution will be available to all Amazon DSP advertisers in the U.S. by Q4 2025, with early tests reporting 40% more unique reach at the same budget and ~30% lower frequency to the same person.

6. Apr 7•Yahoo Entertainment: Nielsen Hits Pause as DASH Rewrites Streaming’s Share

   Nielsen is delaying the next release of its monthly “The Gauge” report by about a week after some streaming-focused clients requested more detail on how newly implemented DASH data will affect audience estimates. Nielsen says the DASH methodology, developed with NORC and accredited via the Media Rating Council process, may expand the estimated universe for broadcast/cable viewing and reduce streaming’s share in the report, which matters because Nielsen remains a core measurement currency for U.S. TV ad sales.

7. Apr 7•Fastly: Fastly launches first-party ad tagging for Google advertisers

   Fastly has launched its Ad Tag Gateway, a new product designed to enhance first-party measurement for Google Advertisers. This solution aims to improve ad signal visibility and ensures compliance, with reported uplifts of up to 14% in ad signals.

8. Apr 7•PRNewswire: TCL Taps Affinity for Programmatic Ad Access in Over 160 Countries

   TCL FFalcon, the internet services arm of TCL, has named advertising technology company Affinity as a primary demand partner for its smart TV advertising ecosystem. The partnership will provide global brands with a streamlined programmatic pathway to TCL's inventory across AVOD and FAST channels in over 160 countries. The integration facilitates automated, auction-based ad buying on TCL's smart TV interface and streaming channels.

9. Apr 6•Magnite: Live Sports’ Next Moat: Ad Tech That Actually Schedules

   Magnite details how its SpringServe Live Scheduler product is being used by Scripps to organize and signal upcoming live sports ad inventory for the newly launched Scripps Sports Network, a 24/7 ad-supported sports streaming channel. The article positions Live Scheduler as a standardized workflow for planning, activating, and measuring programmatic advertising around live events, and pairs it with Magnite’s Live Stream Acceleration (LSA) for high-concurrency live ad-break performance optimization.

10. Apr 2•TV News Check: Programmatic Is a Pipe, Not a Pixel—Local Linear Wants In

    In an op-ed response to a prior TVNewsCheck column, ITN executive Craig Sulema argues that “programmatic” for television should be defined by automated workflow and platform-based access to supply rather than impression-level ad delivery and deterministic targeting. The article cites ITN integrations with Magnite (to transact local linear TV inventory via SSP-to-DSP infrastructure alongside CTV/digital video) and Comscore (to support planning and transacting against advanced audience segments) as evidence that local linear can operate within programmatic ecosystems today.

11. Apr 2•Red5: MOQ hits the monetization wall—and SCTE-35 is the ladder

    Red5 discusses the state of ad insertion for Media over QUIC (MOQ), focusing on how SCTE-35 signaling can be carried as structured events to enable server-guided ad insertion (SGAI) and regional blackout workflows while keeping ad and primary media streams separately distributed. The article references presentations at an IETF MOQ interim meeting (Feb 2026, Google Boulder) describing an architecture using an Event Timeline track for real-time switching between program and ad tracks. Red5 also states it is developing MOQ ad workflow integrations with partners and plans to showcase MOQ/TrueTime and collect beta testers for a Red5 Cloud + CacheFly MOQ delivery network at NAB 2026.

12. Apr 2•The Streaming Wars: Ads Are Rebuilding TV—Measurement Is the Bottleneck

    Citing Omdia projections, the article says global TV and online video revenue is expected to rise from $775B in 2025 to $1.03T by 2030, with online video advertising growing from $309B to $540B and increasing advertising’s share of total revenue from 40% to 53%. It argues that industry measurement and pricing systems are not keeping pace with fragmented streaming consumption, pointing to issues such as Nielsen’s timing challenges ahead of upfronts and estimating streaming has recaptured only about two-thirds of ad dollars lost from linear TV. The piece also projects social video platforms (YouTube, TikTok, Meta) will account for roughly $400B in streaming ad revenue by 2030, aided by closed-loop measurement and optimization compared with more fragmented measurement across ad-supported streaming services.

13. Apr 1•Digital TV Europe: The $1T video era will be won by ad platforms

    Omdia forecasts global traditional TV and online video revenues will grow from $775B in 2025 to $1.03T by 2030, with growth primarily driven by digital advertising. Online video advertising is projected to rise from $309B to $540B and increase its share of total revenues from 40% to 53%, with social video platforms (Meta, TikTok, YouTube) expected to generate around $400B of streaming ad revenues by 2030. Subscription and transaction revenues are expected to grow more slowly, while linear TV advertising and pay TV revenues decline as audiences migrate to digital platforms.

14. Apr 1•APB+ News: Local TV still leads awareness, even for heavy streamers

    Key findings from the 2026 Purchase Funnel Study by TVB/GfK/NIQ and a Sky Media analysis highlight the effectiveness of linear TV and addressable TV advertising in driving brand awareness and consumer decisions. These studies indicate that local linear TV remains a trusted and influential medium, even among heavy streamers, with addressable TV campaigns showing stronger, more accountable results compared to linear TV alone. These insights will be featured at BroadcastAsia 2026.

15. Mar 31•All About Cookies: 24% of viewers pay attention to streaming ads

    A survey of 1,000 U.S. adults by All About Cookies found that only 24% pay attention to streaming ads, with 52% having considered cancelling a service due to ads. Additionally, 67% prefer one long ad break upfront over multiple short breaks, and most subscribers to ad-supported tiers feel there are too many ads across platforms like Hulu and Peacock.

16. Mar 30•Synamedia: Synamedia outlines live sports monetization for pay-TV operators

    Synamedia discusses how pay-TV operators can monetize live sports streaming at scale. Key strategies highlighted include dynamic ad insertion, effective blackout management, and deeper observability to enhance revenue generation.

17. Mar 25•Beet.TV - The Root to the Media Revolution: When Bots Buy TV: Agent-to-Agent Media Buying Emerges

    The article discusses how the complexity of buying premium video inventory across linear TV and streaming endpoints creates friction in ad purchasing and can divert budgets. It frames the emerging use of AI agents to automate parts of TV/streaming ad buying, including agents transacting with other agents, as a developing approach to reduce that operational complexity.

18. Mar 25•Beet.TV - The Root to the Media Revolution: CTV’s Real Fragmentation Tax: Identity, Not Inventory

    FreeWheel executive Alex Ibarguen argues that Connected TV (CTV) fragmentation is not just an inventory distribution challenge but also an identity resolution problem. The article highlights how identity gaps can weaken audience fidelity and complicate buying across fragmented CTV environments.

19. Mar 25•Los Angeles Times: Two-thirds of streamers now choose ad-supported tiers

    According to Deloitte's 2026 digital media trends report, two-thirds of streaming subscribers are now opting for ad-supported tiers, a 20% increase from 2024. This shift is driven by rising subscription fees, with consumers showing increased price sensitivity and a willingness to accept ads for lower costs. Streaming platforms are leveraging this trend to maintain dual revenue streams from subscriptions and advertising.

20. Mar 23•Digital TV Europe: Charter turns data exhaust into an AI venture engine

    Charter Communications appointed John Lee as Head of its new Intelligence Ventures unit, which will build intelligence-driven products and partnerships using Charter’s proprietary data signals and AI capabilities in a privacy-safe manner. The team’s mandate includes developing scalable solutions aimed at creating value for marketers, agencies, platforms, and enterprises. Lee previously founded Scout Data Advisors and served as Chief Data Officer at NBCUniversal, after a long tenure at Merkle.

21. Mar 20•Digiday: The Trade Desk Still Rules—But CTV Buyers Are Window-Shopping

    Advertisers are continuing to rely on The Trade Desk as a leading demand-side platform (DSP) while also evaluating alternative buying options. The article notes that Amazon and Google are actively courting media buyers, contributing to increased consideration of competing ad-tech platforms.

22. Mar 20•PR Newswire: Cineverse Hires a YouTube Monetization Operator for Its Fandom Portfolio

    Cineverse announced a strategic partnership with VA Media to improve growth and monetization across Cineverse’s fandom-focused YouTube channel portfolio, including longform and shortform strategy, channel optimization, and financial modeling. The effort begins with the Dog Whisperer with Cesar Millan YouTube channel, and extends to adjacent social video platforms including Facebook, Snapchat, and TikTok. Cineverse says its owned and/or operated YouTube channels collectively exceed 10 million subscribers and 200 million views.

23. Mar 19•Business Wire: Genius turns live sports into a real-time ad trading desk

    Genius Sports announced it will host a NewFront event on March 26 during IAB NewFronts week, including a live webcast and replay, to present its immersive advertising and real-time activation capabilities for live sports. The company plans to unveil “Moment Engine,” which uses official league data and real-time signals to enable addressable, measurable ad activation and optimization around live in-game moments, integrated with SSPs and accessible via major DSPs. Genius Sports said the product has already been used at scale during the Super Bowl and is expected to support additional campaigns ahead of the NBA Finals and FIFA World Cup.

24. Mar 18•SVG Europe - Advancing the Creation, Production and Distribution of Televised Sports Content: FAST gets AI-powered product placement—without pausing the show

    Anoki and Amagi announced the launch of In-Scene Ads, which applies Anoki’s ContextIQ multimodal AI to Amagi’s in-content ad formats for FAST services. The integration combines ContextIQ with Amagi’s Thunderstorm SSAI to enable scene-level contextual ad experiences designed to be inserted without interrupting viewing.

25. Mar 18•Business Insider: LinkedIn Brings B2B Targeting to CTV via The Trade Desk

    LinkedIn has signed a connected-TV advertising partnership with The Trade Desk, making The Trade Desk its first demand-side platform partner for CTV and enabling advertisers to use LinkedIn audience data for targeting CTV ad buys. The partnership is in a test phase with a small group of brands and complements LinkedIn’s existing CTV setup that works through Microsoft’s supply-side platform, Monetize. The deal comes as The Trade Desk faces market pressure and scrutiny following Publicis Groupe saying it would no longer recommend the DSP after an independent audit, which The Trade Desk disputes.

26. Mar 17•PRNewswire: fullthrottle.ai adds direct mail to unified CTV and audio workflows

    fullthrottle.ai has launched enhanced SmartMail capabilities, integrating identity-powered direct mail into its self-service platform. This allows marketers to activate personalized physical mail campaigns alongside digital display, audio, and CTV campaigns using first-party and third-party audiences within unified DSP workflows, with end-to-end attribution.

27. Mar 17•StackAdapt: StackAdapt tops G2's cross-channel advertising software rankings

    StackAdapt was ranked #1 in the Best Cross-Channel Advertising Software category in G2’s Spring 2026 Report, based on verified customer reviews and market presence. The company also secured top rankings in Connected TV (CTV) Advertising Platforms, Digital Audio Advertising Software, and Demand-Side Platform categories. This recognition highlights StackAdapt's AI-powered platform for unifying campaign management, optimization, and measurement across various advertising channels including CTV, digital video, and audio.

28. Mar 15•PPC Land: Attention scores enter the CTV bidstream—before money moves

    OpenX and TVision launched OpenX Attention Targeting, a connected TV pre-bid capability that converts TVision’s panel-based, second-by-second attention measurement into real-time activation signals within OpenX’s bidstream via OpenXSelect. The integration allows CTV buyers to use impression-level attention scores as a targeting parameter when curating programmatic CTV deals, shifting attention data from post-campaign reporting to pre-auction optimization. The announcement is positioned amid broader industry focus on improving CTV ad quality and measurement, including concerns about TV-off impressions and new attention measurement standards from MRC and IAB.

29. Mar 13•Ars Technica: Amazon puts 4K behind a new Prime Video paywall

    Amazon announced that starting April 10, Prime subscribers will need a new “Prime Video Ultra” tier to watch supported titles in 4K and use Dolby Atmos, while the existing ad-free add-on price increases from $3/month to $5/month. Prime Video Ultra will also raise limits for simultaneous streams (to five) and downloads (to 100), while the cheaper tier retains Dolby Vision with increased streams and downloads. The article contextualizes the move within Amazon’s prior shift to ads for Prime Video and reported increases in ad load over time.

30. Mar 12•Digiday: Netflix’s Ad Engine Hits CTV Escape Velocity

    The article reports that Netflix is projected to capture nearly 10% of global connected TV (CTV) advertising spend. Media buyers attribute the market share increase to Netflix expanding into live sports, offering lower-priced options, and forming demand-side platform (DSP) partnerships that improve ad buying access.

31. Mar 12•TVNewsCheck: Olympics scale test: 5.4B addressable ads, zero excuses

    Yospace reported it processed 5.4 billion one-to-one addressable OTT ads during the 17 days of the Milano Cortina 2026 Olympic Winter Games, a 35.7% increase versus Paris 2024, with 0.73 more ads stitched per stream start. The company monetized the event for nine global customers using its Orchestrator and an advanced prefetch system to manage peak traffic and pace ad-server requests, and it plans to showcase SSAI/SGAI capabilities at NAB Show 2026.

32. Mar 11•AdTech Europe: AdTech Europe opens partner program for DSP deployments

    AdTech Europe has introduced a Partner Program to address the growing demand for companies to launch their own programmatic advertising platforms. The program aims to connect organizations with enterprise programmatic technology and offers revenue opportunities for partners by facilitating the adoption of Demand Side Platforms (DSPs). It targets professionals and companies in the digital advertising ecosystem, such as agencies and consultants, who can benefit from commission-based deals and long-term revenue streams.

33. Mar 9•Magnite: Magnite says programmatic tech can power live soccer ad sales

    The article from Magnite discusses how programmatic technology can be utilized to optimize advertising for live streaming of major global soccer events in 2026 and beyond. It focuses on enabling advertisers to maximize success through programmatic ad insertion in live sports streaming.

34. Mar 7•George Meressa: Prime Video Ads Aren’t Awareness Anymore—they’re Checkout

    The article argues that Amazon DSP has structural advantages in programmatic advertising due to access to Amazon purchase and return data, and the use of Amazon Marketing Cloud predictive modeling for audience targeting. It highlights shoppable and interactive Prime Video ad formats that enable add-to-cart actions from the TV experience, citing reported ROAS and conversion-lift examples from advertisers. It also notes Amazon’s streaming ad inventory expansion via partnerships and includes third-party projections about Amazon’s share of US programmatic spend and potential ad-revenue growth relative to Meta.

35. Mar 5•Steven Widman: ChatGPT-to-CTV Targeting: The Next AdTech Jump Scare?

    A LinkedIn post cites unverified reports of an OpenAI and The Trade Desk “AI-to-CTV pipeline” that would use signals from a ChatGPT conversation to inform CTV bidding via UID2. The post claims this could enable advertisers to bid in near real time and serve dynamically generated TV ads (e.g., outdoor brands) based on the ongoing AI conversation while viewers watch TV.

36. Mar 5•Julio Hernandez L.: CTV Isn’t “Cheaper TV”—It’s Programmable Brand Authority

    A LinkedIn post argues that connected TV (CTV) is becoming a primary channel for brand building, citing claims that 90%+ of U.S. households have connected TV devices and that CTV ad spend is expected to exceed $40B within the next few years. It highlights major streaming platforms (including Amazon, Roku, Netflix, Disney, NBCUniversal, and YouTube) as combining TV-scale reach with digital targeting/measurement to deliver premium streaming ad environments with higher completion and recall than linear TV.

37. Mar 5•Alex Brownstein: YouTube’s Premium Flywheel Shrinks the Ad-Addressable Audience

    The post cites YouTube’s Q4 results, stating ad revenue grew 8.7% while subscription revenue grew 17%, and references remarks from YouTube’s Chief Business Officer that Premium subscriber migration is slightly negative for ads revenue but positive for the overall business. It frames the data as evidence that a growing segment of viewers will pay for ad-free viewing and raises implications for publishers, DSPs/SSPs, and retail media networks if impression-based addressable audiences structurally shrink.

38. Mar 4•Cynopsis Media: Local Money Hits CTV: Total Video Goes Operational

    Cynopsis cites a 2026 CTV/OTT Advertiser Survey conducted by Advertiser Perceptions indicating that 70% of CTV advertisers plan to increase CTV/OTT spend in 2026, with average budget increases of 17%, alongside a shift toward integrated teams controlling 55% of streaming TV budgets. The article highlights accelerating adoption among regional and local advertisers, growing preference for premium video environments (97% associating them with improved ROI), and ongoing challenges around fragmentation, deduplicated reach, and cross-provider measurement, with interest in single-platform management and AI-driven real-time optimization.

39. Mar 4•Investing.com: Roku bets on AI ads and a rebuilt home screen

    At the 2026 Morgan Stanley Technology, Media & Telecom Conference, Roku outlined a strategy centered on growing its advertising business through AI-driven ad tools and home screen personalization, while expanding platform distribution via new OEM and retail partnerships. Roku reported platform revenue growth of 18% year-over-year, guided to roughly 18% platform revenue growth for the current year, and reiterated a target to exceed $1 billion in free cash flow by 2028. The company also highlighted subscription growth across its owned streaming services and discussed initiatives in political advertising and sports monetization, alongside challenges including rising memory costs and competitive pressure.

40. Feb 27•StreamTV Insider: Trade Desk’s Ventura recruits TV OS and SSP muscle

    The Trade Desk launched the Ventura Ecosystem, positioning it as a collaboration to improve transparency, identity, measurement, and monetization in programmatic CTV advertising. Independent TV OS provider V (formerly VIDAA) and ad tech platform Nexxen are the first partners, with integrations expected to go live within weeks and initially focused on SSP integrations and The Trade Desk tools such as OpenPath, UID2/EUID, Open Pass, and upcoming OpenAds. The article also cites The Trade Desk’s 2025 results (including $13.4B gross ad spend and $2.89B revenue) alongside its Q1 2026 revenue outlook.

41. Feb 25•The Channel Store: Spain's CTV Booms: Ads Up 48%, Linear GRPs Drop

    The post reports IAB Spain and PwC data showing an 8.7% decline in traditional TV GRPs alongside 48.4% growth in connected TV (CTV) advertising in Spain, reaching €174.9 million, with YouTube included when bought as CTV. CTV still represents only 2.6% of total digital ad spend, while video advertising (online video plus CTV) accounts for 11.4% of investment, with 35% of CTV buying conducted programmatically and the rest via direct deals, indicating an ongoing shift of ad budgets toward CTV and related models such as FAST, AVOD, and hybrid monetization.

42. Feb 24•Media Play News: Trade Desk’s Ventura: A New Open CTV Marketplace

    The Trade Desk has launched the Ventura Ecosystem, a connected TV-focused ad marketplace that aims to unify TV operating systems and streaming platforms around a more transparent, revenue-optimized model. Participants can use Ventura’s monetization tools and The Trade Desk’s ad tech stack, including OpenPath, Unified ID 2.0/EUID, OpenAds and the forthcoming OpenPass, to access increased programmatic demand and improved CPMs and fill rates. V (formerly VIDAA TV OS) and Nexxen are the first companies to join the ecosystem.

43. Feb 24•Aaron Streeter: The Long Tail Is CTV’s 2026 Growth Engine

    The article argues that while major platforms like Netflix and Disney+ attract most attention, CTV growth in 2026 is increasingly coming from the long tail of Free Ad-Supported Streaming (FAST) services, as overall CTV penetration reaches 117 million U.S. households. It highlights challenges for advertisers such as ad-free subscription tiers and rising CPMs on major platforms, and promotes using proprietary DSPs like Iridio by RRD to access harder-to-reach inventory across smaller premium streaming services.

44. Feb 23•Nik Roseveare: Disney+ Adds Ad Tier in Belgium — EU Expansion Continues

    The article reports that Disney+ is introducing an ad-supported subscription plan in Belgium. This move extends Disney's advertising-based streaming offering into an additional European market, complementing its existing subscription options.

45. Feb 23•Tubi Scores Nielsen Measurement — Now 6.2% of AVOD

    MediaPost reports that Tubi has expanded its deal with Nielsen for audience measurement of its ad-supported streaming service. The article notes that Tubi now accounts for 6.2% of total ad-supported streaming viewing, underscoring its growing presence in the AVOD market.

46. Feb 21•CapexAndChill: AppLovin Turns Streaming TV Into a Performance Channel

    The post describes AppLovin's approach to streaming television, positioning TV as a direct performance marketing channel rather than just a brand awareness medium. It notes that free streaming services are enabling more measurable advertising outcomes and that AppLovin is using Wurl to connect TV ad inventory to its own performance marketing infrastructure.

47. Feb 18•IAB Tech Lab: IAB Tech Lab’s ARTF guide brings logic into the auction

    IAB Tech Lab released a five-step guide for ad tech companies to implement ARTF (Agentic Real-Time Framework), a new standard designed to allow logic execution within the ad auction. ARTF aims to reduce latency, enhance data protection, and facilitate new use cases like fraud detection and identity resolution directly in the bidstream. The framework leverages OpenRTB and standard container technology, supporting a partnership model for deployment within SSPs or exchanges.

48. Feb 17•THEO Technologies: Dolby OptiView's SGAI: Big eCPMs, Less Server Pain

    The article examines Dolby OptiView’s Server-Guided Ad Insertion (SGAI) architecture, explaining how it blends client-side and server-side ad insertion to improve personalization, latency, playback quality, measurement, and CDN scalability for live and sports streaming. It details the system’s technical design, Google Ad Manager and VAST integrations, support for advanced ad formats, and use of client-side QoE and viewability data. Case-study results from a tier-one sports deployment are cited, including higher eCPMs, better fill and programmatic match rates, and reduced server-side infrastructure burden versus traditional SSAI.

49. Feb 15•EMARKETER: CTV's Turning Point: Consolidation, Shoppable Ads, and Rising Loads

    The article outlines key connected TV (CTV) advertising trends heading into 2026, including platform consolidation, growing ad loads, the rapid uptake of interactive and shoppable formats, and deeper integration with retail media. It details leading CTV ad revenue platforms, emerging formats like pause and rewarded ads, and provides strategic guidance on frequency management, data integration, and format testing for marketers operating across major streaming services.

50. Feb 13•Jamie Lang: Lumee: Hasbro and Animaj Bundle 50B YouTube Kids Views

    Hasbro Entertainment and Animaj have launched Lumee, a joint venture ad sales entity focused on better monetizing kids content on YouTube. The new venture aggregates more than 50 billion annual views and offers COPPA-compliant media, audience insights, and branded content solutions for family-focused advertisers.