Roku Expands Free Live Sports Lineup to Drive Ad-Supported Revenue
Roku has expanded its free ad-supported streaming lineup by launching four new live sports channels on The Roku Channel, bringing its total number of free live offerings to over 500. This move follows a 28% year-over-year increase in platform revenue during the first quarter, fueled by advertising and subscriptions. The newly added channels include FIFA Plus Women, FIFA Plus Español, Sports Illustrated, and Stingray Hooked.
Key Takeaways
- Roku introduced FIFA Plus Women, FIFA Plus Español, Sports Illustrated, and Stingray Hooked to its free live channel lineup.
- The addition of these channels brings The Roku Channel's total free live offerings to more than 500.
- Roku's platform revenue grew 28% year-over-year in Q1, attributed to advertising and subscription gains.
- The move follows an April content update that included classic TV series and reality shows.
Why It Matters
Roku's continued expansion of free ad-supported content, especially live sports which command premium ad rates, directly supports their growth strategy. This bolsters The Roku Channel's appeal to users and advertisers, reflecting a broader industry trend of platforms leveraging ad-supported content to diversify revenue streams beyond subscriptions. For advertisers, increased live sports inventory on a major CTV platform offers more reach and targeting opportunities. Moving forward, watch for continued investment in exclusive or difficult-to-acquire live content rights as platforms compete for engagement and ad dollars.
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