Rishabh Software Offers Custom AdTech Development, Citing 42ms RTB Latency
Rishabh Software offers AdTech software development and consulting services for building custom DSP, SSP, and CTV platforms. They specialize in integrating AI/ML for bid optimization, audience targeting, and real-time performance tracking with low latency. Their services include custom CTV AdServers, OpenRTB integration, SSPs for CTV monetization, and SSAI/DAI integration.
Key Takeaways
- Rishabh Software offers custom development for DSPs, SSPs, and CTV Ad Servers, focusing on AI/ML for bid optimization and audience targeting.
- Their infrastructure handles 30B+ daily bid requests across channels with an average RTB latency of 42ms, targeting sub-100ms performance.
- Services include OpenRTB, SSAI/DAI integration, and CTV SSPs for monetization, aligning with IAB, GDPR, and CCPA standards.
- Clients moving from white-label SaaS reportedly see 40-60% TCO reduction over three years, retaining 100% code and data ownership.
- Rishabh claims 97% client retention over a 10-year average, with platforms typically going live within 6 to 9 months.
Why It Matters
This offering signals a continued market demand for tailored AdTech infrastructure solutions, particularly in the CTV space. Companies are seeking alternatives to off-the-shelf platforms to gain more control over their code, algorithms, and data, as well as to reduce long-term operational costs. Rishabh's focus on low latency (42ms RTB) and high bid request handling (30B+ daily) caters directly to the performance requirements of programmatic advertising at scale. Watch for continued announcements from other development firms emphasizing custom solutions as the industry seeks greater efficiency and control over their ad operations.
Read full article at rishabhsoft.com
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