MNTN Recruits Sales Development Reps for Connected TV Ad Platform Growth
MNTN, a Connected TV advertising platform, is recruiting Sales Development Representatives. The role focuses on identifying and acquiring new accounts for its self-serve performance technology, aiming to increase revenue and market share for its automated TV ad suite.
Key Takeaways
- MNTN is actively recruiting Sales Development Representatives (SDRs) for its Connected TV advertising platform.
- The SDR role aims to identify and acquire new accounts for MNTN's self-serve performance technology.
- Responsibilities include generating leads, nurturing prospects, and driving top-line revenue growth for MNTN's automated TV ad suite.
- MNTN promotes its platform as making TV advertising as easy as search and social, focusing on measurable conversions and revenue.
- Candidates need 1+ years of SaaS selling experience or business development, with a track record of achieving sales quotas.
Why It Matters
MNTN's recruitment drive for Sales Development Representatives indicates a strategic push to expand its market share in the Connected TV advertising space. This suggests increasing competition for ad spend among brands leveraging CTV platforms, as MNTN aims to onboard new clients to its "Hardest Working Software in Television." Their focus on a self-serve model suggests an effort to democratize access to TV advertising, making it more accessible to a broader range of advertisers. This move could intensify the battle for advertising dollars and potentially accelerate the adoption of automated, performance-driven CTV ad solutions across the industry. Watch for MNTN's reported client growth metrics in future earnings or announcements as a proxy for the success of this expansion.
Read full article at builtinaustin.com
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