Evergent, AWS, Xroadmedia Partner for Streaming Profitability via Precision Data
Evergent, AWS, and Xroadmedia are collaborating to help streaming media companies shift from growth-focused models to profitability through precision. This partnership emphasizes un-siloed customer data, cloud-native API-first architectures, and AI-driven personalization to manage subscriber lifecycles and reduce churn. The initiative addresses the "convergence crisis" and aims to maximize subscriber lifetime value.
Key Takeaways
- The collaboration targets a shift from 'growth at all costs' to 'profitability through precision' for streaming services.
- Key elements include mixed monetization models (SVOD, AVOD, TVOD), AI-driven personalization, and breaking down data silos.
- Focus areas are unified customer data architecture for churn prediction, cloud-native/API-first architectures for efficiency, and AI for hyper-personalization and monetization intelligence.
- Evergent specializes in subscriber lifecycle management, Xroadmedia in behavior-driven personalization, and AWS in cloud-native media operations.
Why It Matters
This partnership highlights a growing industry focus on maximizing subscriber lifetime value rather than just subscriber acquisition. By integrating billing, personalization, and cloud infrastructure, they aim to provide tools to combat the 'convergence crisis' and reduce churn through data-driven insights. This signals an increased appetite for integrated solutions that promise efficiency and clearer ROI in streaming operations. Industry players should watch for uptake of such integrated platforms and their reported impact on net subscriber retention and average revenue per user (ARPU) metrics, particularly for services struggling with churn or monetization diversification.
Read full article at evergent.com
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