SiriusXM and Tubi announced a non-exclusive distribution and monetization deal to bring SiriusXM Podcast Network video content to Tubi's 100 million monthly active users. This partnership expands SiriusXM's video reach and creates new advertising revenue opportunities for both companies through shared ad revenue from video podcasts. The deal highlights the growth of video podcasts and on-demand viewing, and follows SiriusXM's recent expansion of its audio advertising footprint with YouTube.
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Add as preferred sourceThis deal broadens the reach of SiriusXM's video podcasting efforts by adding a significant FAST platform, leveraging Tubi's large, engaged audience predominantly on-demand. It signals a continued push for podcast content to expand beyond audio-only formats and into the ad-supported video space, creating new inventory for media buyers. Watch for future announcements regarding additional video podcast content migrating to FAST services and how shared ad revenue models perform.
The Tubi-SiriusXM partnership reflects a broader industry trend of convergence between audio and video content and the increasing importance of ad-supported streaming. SiriusXM's strategic moves extend beyond this deal, as the company previously announced in April 2026 that SiriusXM Media became the exclusive U.S. audio advertising representative for YouTube, a platform where 39% of weekly podcast consumers access podcasts (Edison Research). Tubi, owned by Fox Corporation, reported reaching 100 million monthly active users and streaming over one billion hours of content each month at Fox's May 2026 upfront presentation (PPC Land, June 2026). This significant audience, particularly for a free AVOD service, makes it an attractive distribution partner. The non-exclusive nature of the SiriusXM deal allows the company to continue its strategy of wide content distribution, mirroring its approach to audio podcasting, while Tubi gains a new category of content for its diverse library, which includes over 300,000 movies and TV episodes (TheDesk.net, June 2026). This move also aligns with Tubi's efforts to expand creator-driven programming and its appeal to younger, multicultural audiences (PPC Land, June 2026).
