Newest

Upcoming Events

Newest

Upcoming Events

1. Jun 1•mediapost: Amazon adds signal testing, AI tools, and shopping insights

   Amazon Publisher Services (APS) is expanding its 'Signal IQ' capabilities to improve advertiser performance across web, mobile, and streaming television by enabling publishers to better leverage data signals. The update includes new tools for signal coverage reporting, A/B testing of revenue lift from signals, a revised Mobile SDK for third-party bidders, and a new AI-powered assistant called "Publisher Supply AI" for dashboard analysis. APS is also expanding "Shopping Insights" from streaming TV to web and mobile, and "Amazon Publisher Cloud" will support consideration objectives in addition to awareness.

2. Jun 1•Optable: Unity and Optable build Audience Hub for 256 million gamers

   Optable and Unity collaborated to create "Audience Hub," a platform designed to monetize Unity's gaming audience of 256 million gamers in North America for brand advertisers. This platform converts gaming signals into privacy-preserving audiences for activation across mobile, CTV, DOOH, and off-network inventory, leveraging secure data collaboration for matching first-party data without exposing raw information.

3. Jun 1•Thecurrent: The Trade Desk backs dynamic ad podding before Aug. 31 shift

   The Trade Desk's Rob Hazan discusses the industry shift towards dynamic ad podding in streaming TV advertising. This programmatic approach aims to improve efficiency by allowing buyers and sellers to transact on entire ad breaks rather than fragmented individual impressions. The company is advocating for the adoption of podding and transaction IDs to reduce ad duplication and compute costs, with an expected acceleration starting August 31.

4. Jun 1•FreeWheel: FreeWheel says ad-server curation improves streaming buyer outcomes

   FreeWheel published a blog post advocating for supply-side curation at the ad server level to improve programmatic buying in streaming. The article highlights how executing curation at this stage enables differentiated, data-rich packages using premium inventory, unique metadata, and unified decisioning for advertisers. FreeWheel cites benefits such as more efficient access to inventory, precise audience targeting through normalized identifiers, and streamlined efficiency by reducing intermediaries.

5. Jun 1•Nexxen International: Nexxen adds programmatic native Smart TV inventory in VIDAA

   Nexxen has introduced a programmatic activation capability for native Smart TV advertising inventory through its Nexxen DSP, making it the first to market with this global offering. This innovation allows advertisers to programmatically target viewers on Smart TV home screens, bypassing the historically manual process due to a lack of ad specification standardization. Initially, native Smart TV ad supply from VIDAA, covering Hisense and Toshiba, will be exclusively available in Nexxen DSP, with plans to expand to more OEMs.

6. Jun 1•The Keyword: Netflix ad revenue is tracking toward $3 billion in 2026

   Netflix is projected to achieve $3 billion in ad revenue in 2026, driven by its ad-supported tier accounting for over 60% of new sign-ups and a 70% year-over-year increase in its advertiser base to over 4,000 buyers. The company plans to introduce new ad formats, including interactive video ads and AI-blended creative, and expand programmatic buying options through integrations with Amazon, Google, The Trade Desk, Yahoo, and AJA.

7. Jun 1•Antenna: Ad-supported tiers drive most new Premium SVOD subscriptions

   Antenna reports that ad-supported plans now represent the majority of new subscriptions for most Premium SVOD services that offer them. Ad-supported Premium SVOD subscriptions in the U.S. reached 110 million by the end of Q1'26, up from 53 million two years prior. Disney+ and Hulu saw 70% of their Gross Adds come through ad-supported tiers in Q1'26, while HBO Max and Netflix also showed significant ad-supported gross add growth.

8. Jun 1•Redseer Strategy Consultants: AI redraws India’s AdTech role in a $1 trillion market

   Redseer Strategy Consultants published a report highlighting AI as a new growth catalyst in the $1 trillion advertising industry, projecting its impact on open AdTech ecosystems. The report details how AI is rebuilding the advertising stack to reduce the structural advantages of walled gardens. It also emphasizes India's emerging role in building and owning products that power the next phase of global AI AdTech innovation.

9. Jun 1•Bcidigital: BCi Digital maps HbbTV addressable ads across broadcast TV

   BCi Digital published an explainer detailing HbbTV Addressable Advertising, outlining its evolution, technical approaches (including spot-level vs. break-level replacement), and the implications for ad decisioning and measurement in free-to-air broadcast environments. The article positions HbbTV as a key enabler for broadcasters to implement addressable advertising, combining traditional broadcast with broadband delivery.

10. Jun 1•Petsymposium: Researchers use ad creatives to infer tracker-advertiser links

    Researchers Maaz Bin Musa and Rishab Nithyanand have developed ATOM, a novel, generalizable technique to infer data sharing relationships between online trackers and advertisers. Unlike prior methods, ATOM is independent of ad delivery protocols or specific artifacts, instead leveraging personalized ad creatives to detect when blocking a tracker affects an advertiser's ability to deliver targeted ads. This research aims to provide a tool for auditing compliance with privacy regulations like CCPA and GDPR, which require disclosure of data sharing partners.

11. Jun 1•Warner Bros. Discovery: Warner Bros. Discovery adds scene-level and shoppable ad formats

    Warner Bros. Discovery (WBD) announced a new suite of ad solutions and formats for advertisers, including Scene-Level Moments, Shoppable Pause Ads, Dynamic Creative, and Agentic Experiences. These new offerings leverage AI technology to deliver more relevant and engaging ad experiences across WBD's streaming ecosystem, including HBO Max and discovery+. The aim is to enable brands to better connect with viewers and maximize their advertising value.

12. Jun 1•Amazon Ads: Amazon DSP adds missed-bid troubleshooting for deal inventory

    Amazon DSP has launched new delivery troubleshooting features for deal inventory, providing advertisers with detailed missed bid reasons within the campaign management table. This update includes demand and supply side missed bid codes, nested deal and breakdown views, and a 'Deal Opportunities Insight Card' to help identify under-delivery issues. These features are available to self-service Amazon DSP customers with deal inventory across North America, South America, Europe, Middle East, and Asia Pacific.

13. Jun 1•Thinkbox: Thinkbox names finalists across TV planning’s 2026 awards

    Thinkbox announced the shortlist for its 2026 TV Planning Awards, which recognize effective uses of TV advertising. The awards, in conjunction with Campaign, cover categories such as best TV newcomer, best use of addressability, and young TV planner of the year. Winners for the various awards will be revealed at a ceremony on July 8.

14. Jun 1•Substack: Go Addressable launches certification for addressable TV advertising

    This Substack page promotes the 'Go Addressable Certification Program,' offering various training classes focused on addressable TV advertising. Topics covered in the available courses include buying media in the addressable ecosystem, measurement, attribution, optimization, and the importance of identity in advertising.

15. Jun 1•Market Research Intellect: Market Research Intellect maps dynamic ad insertion through 2035

    Market Research Intellect has published a report titled "Dynamic Ad Insertion Market Size, Share & Forecast 2035." The report provides an outlook and growth analysis for ad insertion technologies, covering product types like Server-Side Ad Insertion (SSAI) and Client-Side Ad Insertion (CSAI), and applications including Connected TV (CTV), OTT streaming, and Video on Demand (VOD) services.

16. Jun 1•Tatari: MANSCAPED drove a 52X traffic spike with Tatari TV buys

    MANSCAPED partnered with Tatari to unify its linear and streaming TV advertising strategy, moving beyond digital channels to scale its reach and improve measurable performance. This collaboration allowed MANSCAPED to track website traffic, branded search, and conversions, successfully demonstrating TV's impact in both direct response and brand awareness, including a significant spike in traffic during a Super Bowl pregame placement.

17. Jun 1•Spindl: Antonio García Martínez says attribution will define Web 3 monetization

    This article discusses the critical role of attribution in internet monetization, highlighting how its disruption led to significant revenue challenges for major digital advertisers like Meta and Snap. It posits that effective attribution is essential for Web 3's success, suggesting blockchain technology could provide a suitable infrastructure for this function. The author argues that without proper attribution, Web 3 economies, particularly for NFTs and virtual goods, will struggle to move beyond speculative markets.

18. Jun 1•Streamlayer: IAB standardizes pause ads across six CTV formats

    IAB Tech Lab has standardized six Connected TV (CTV) ad formats, including pause ads, as part of its CTV Ad Portfolio. This standardization enables consistent creative production, programmatic buying and selling, and cross-platform measurement for these ad formats. The article highlights pause ads as the most immediately impactful format due to their viewer-initiated context, 100% share of voice, natural duration, and non-disruptive perception.

19. Jun 1•Google: Google Ads adds co-viewing measurement for YouTube CTV ads

    Google Ads defines "co-viewing" as multiple people watching YouTube on a connected TV (CTV) device and viewing an ad simultaneously, aiming to provide advertisers with more accurate impression and reach metrics. This measurement uses Google's connected TV panel data and real-time surveys across over 100 countries and 70 languages to inform a dynamic reach model that accounts for factors like day, time, country, and demographics. The goal is to offer advertisers better insights for planning and comparing YouTube CTV campaigns against linear and connected TV buys, while still supporting Nielsen DAR guarantees.

20. Jun 1•MicrosoftAds: Microsoft shifts buy-side spend to one Advertising Platform in 2026

    Microsoft Advertising is exclusively focusing its buy-side advertising technology investments on the Microsoft Advertising Platform starting in 2026, driven by an increased emphasis on generative AI capabilities for conversational, personalized, and agentic advertising. As a result, the company will no longer support media buying through its DSP, Microsoft Invest, starting February 28, 2026, but will continue to support access to Microsoft and partner inventory via third-party DSPs. This strategic shift aims to leverage AI to simplify audience targeting complexities and enhance monetization for publishers through platforms like Microsoft Monetize and Curate.

21. Jun 1•Twitter: Gigi.ai case study cuts CPA 52% for auto OEM campaigns

    Gigi.ai collaborated with Canvas Worldwide on a programmatic media buying case study for a large auto OEM client. The partnership enabled a 52% decrease in CPA, a 116% increase in conversion rate, and 60 hours per week of time savings through improved advertising performance and automated workflows. This case study highlights the application of AI in optimizing advertising campaigns.

22. Jun 1•Jiostar: JioHotstar adds commerce-signal ads with Instamart as first partner

    JioHotstar has launched a new "commerce signal-led advertising capability" designed to connect brands with high-intent audiences on its streaming platform. This new offering leverages real purchase intent signals for sharper audience identification and engagement, with Instamart as its first partner. The capability aims to transform advertising by seamlessly connecting content consumption to product exploration and is going live during the current cricket season.

23. Jun 1•businesswire: GMS launches ads that answer questions in real time

    GMS has launched Generative Response Ads, an AI-powered ad format enabling real-time, natural language conversations within ad spaces. This innovation, which allows users to ask questions and receive answers directly in the ad, was first adopted in the Philippines by AdSpark for its client Globe Platinum. The new format aims to create dynamic, two-way dialogues between brands and consumers.

24. Jun 1•MediaBrief: Khushboo Mulani says OTT ads are closing the measurement gap

    Khushboo Mulani, Founder & CEO of Slay Media, discusses how data, attribution, connected TV (CTV), and clean-room partnerships are advancing measurement in OTT advertising. The article explains how these elements contribute to closing the measurement gap in the sector.

25. Jun 1•Travel And Tour World: Agoda teams with The Trade Desk on APAC traveler targeting

    Agoda announced a partnership with The Trade Desk to utilize first-party data and digital media to engage travelers across the APAC region. This collaboration aims to reach potential customers before they finalize booking decisions.

26. Jun 1•AdsWizz: UK podcast ads gain ground as measurement improves

    AdsWizz states that podcast advertising is growing in effectiveness within the UK. This is attributed to increasing UK audiences, improved measurement techniques, and brands leveraging the trust relationship with content creators.

27. Jun 1•TripleLift: TripleLift frames Thanksgiving as a key advertiser tentpole

    The TripleLift article provides an overview for advertisers on leveraging the Thanksgiving holiday period for advertising campaigns, offering insights and opportunities relevant to ad tech. It details strategies for reaching audiences during this specific tentpole event. The content focuses on ad monetization and planning related to consumer behavior during Thanksgiving.

28. Jun 1•Quasa: YouTube leads growth in advertising investment worldwide

    The article states that YouTube has become a leader in advertising investment growth and is a strategic centerpiece for advertising strategies globally. It highlights YouTube's role as more than just a video platform, indicating its significance in driving advertising investments.

29. Jun 1•Mediaweek: Specsavers Renews Seven's Home and Away Sponsorship, Adding Audiology Focus

    Specsavers has renewed its sponsorship with Seven's 'Home and Away' through 2026, expanding its advertising campaign across TV, streaming, and social platforms. The renewed partnership introduces hearing-related storylines for the first time, integrating Specsavers' audiology business into the campaign. This initiative leverages in-show advertising and bespoke content to engage the show's audience.

30. Jun 1•ExchangeWire: MarkApp and VIZIO Ads widen premium CTV access across smart TVs

    MarkApp has announced a strategic collaboration with VIZIO Ads to expand access to premium Connected TV (CTV) advertising opportunities. This partnership aims to increase the reach of MarkApp's CTV advertising capabilities across VIZIO's smart TV environments.

31. Jun 1•Beet.TV: Publicis Health Media Balances Healthcare Marketing Personalization with Privacy

    Publicis Health Media's EVP Diana Bernstein outlined how the agency leverages AI and cross-device signal gathering in fragmented CTV environments for healthcare marketing. The strategy focuses on data privacy compliance and moving measurement beyond standard media metrics to real-world outcomes like physician consultations and prescription lift. This approach aims to deliver personalized, non-linear messaging across patient journeys.

32. Jun 1•Advanced Television: UK Brands Underinvest £32 Billion in Ads, Doubling Spend Remains Profitable

    A study by WPP Media and Thinkbox indicates that UK brands could double their average annual media advertising spend from £15 million to £30 million and still generate profitable returns, leaving £32 billion in profit growth on the table by underinvesting. The report, titled "The Growth Gap," analyzed 624 brands and over 7,400 campaign scenarios across 10 media channels, challenging the prioritization of short-term 'performance' channels by proving brand investment delivers in the first year with optimal media planning.

33. Jun 1•JWX: Publishers widen monetization beyond pageviews and display ads

    This article discusses how modern publishers are moving beyond traditional display ads on pageviews to capture revenue across various audience touchpoints, including on-site, on-platform, and within branded content. It highlights the importance of a unified view of every dollar generated through these diverse monetization strategies. The piece is framed as an informational piece about monetizing audience attention.

34. Jun 1•PPC Land: 3D DOOH ads lift top-of-mind brand awareness 67%

    Vistar Media's 'Science in Motion' report indicates that 3D Digital Out Of Home (DOOH) advertisements increase top-of-mind brand awareness by 67% compared to static ads. This finding is based on a study involving 7,513 respondents.

35. Jun 1•Cablefax: Versant Boosts Deal Management Platform with 24-Hour Support

    Versant has enhanced its platform with 24-hour support for managing and monitoring distribution deals, aiming to assist cable networks. This update helps programmers ensure compliance and optimize revenue from various affiliate agreements.

36. Jun 1•The Hindu Business Line: Raj Mishra flags compliance pressure in India’s influencer economy

    Raj Mishra, head of Chtrbox, discussed the growth and challenges within the influencer economy, focusing on compliance and monetization. He also highlighted the role of AI in marketing strategies within this sector.

37. Jun 1•Beet.TV: Criteo Go Self-Service Campaigns Outperform Managed Service by 28%

    Criteo Chief Customer Officer Ed Dinichert detailed the advertising industry's challenges with measurement fragmentation and excessive AI noise at the POSSIBLE conference. Criteo is addressing this with its new Criteo Go self-service platform, which utilizes agentic technology and product catalog ingestion to achieve 28% better performance than traditional managed-service campaigns. Dinichert emphasized Criteo's historical focus on performance marketing and its large commerce data assets, including a shopper graph reaching 750 million users daily.

38. Jun 1•AdExchanger: Ad Industry Needs Guardrails for Autonomous AI Due to Scaling Failure Risks

    This article discusses the risks of autonomous AI systems in digital advertising, emphasizing that accidental failures and regulatory exposure could arise from AI making commercial decisions without human oversight. It advocates for implementing formal control layers above AI systems, including clear configuration authority, defined risk thresholds, and auditability. The piece suggests that human operators will become more crucial in managing these AI systems rather than less.

39. Jun 1•AdExchanger: Meta AI Support Flaw Led to Instagram Account Hijacks; Agency Transparency Concerns Persist

    Meta's AI support chatbot reportedly had a security flaw that allowed hackers to gain admin access to high-profile Instagram accounts, which Meta has since patched, while advertiser concerns about agency transparency and principal media deals persist. A survey by ANA indicated that 43% of its members are concerned about lack of transparency from agency partners, though principal media deals generated $713 million for WPP in 2024. Separately, luxury marketing agency Interluxe Group acquired data-driven performance marketing agency adMixt.

40. Jun 1•Adweek: Disney, Netflix, Amazon flag four TV upfront trends

    Adweek spoke with ad leaders from Disney, Netflix, and Amazon regarding their expectations for the upcoming TV Upfront season. The article will outline four trends that industry leaders are focusing on during this period.

41. May 31•Beet.TV: FreeWheel Partners With Stagwell, Walmart for CTV Outcome Optimization

    FreeWheel has partnered with Stagwell and Walmart Connect to advance outcome-based optimization for CTV advertising, linking ad exposure to retail purchase data and consumer actions. These collaborations aim to enhance publisher yields and CPMs by integrating traditional television buying signals into programmatic ecosystems. FreeWheel is working to translate traditional TV metrics like ad load and production quality into programmatic signals.

42. May 31•PPC.land: US programmatic CPMs jump 34% as display outpaces CTV

    A DataBeat report for May 2026 indicates that US programmatic CPMs have increased by 34% year-over-year. This surge is primarily driven by a 24% rise in display advertising, while Connected TV (CTV) CPMs experienced a 25.8% decline due to increased supply.

43. May 31•PPC land: Spain’s social users average 7.2 platforms, TikTok Shop jumps 25 points

    A study by IAB Spain reveals that Spanish social media users now average 7.2 platforms, with 33.1 million users overall. The research highlighted a 25 percentage point surge in TikTok Shop's usage and indicated that 87% of users demand AI functionalities.

44. May 31•PPC Land: Bell Media and TELUS launch Canada’s first live ad swap

    Bell Media and TELUS have partnered to launch live ad replacement capabilities on TELUS TV+ across TSN and CTV channels. This marks the first live linear inventory deal between a broadcaster and BDU in Canada. The initiative enables dynamic ad insertion into live linear streaming content.

45. May 31•PPC Land: Koddi SSP opens Wolt Ads inventory to brands in Germany

    Koddi's SSP has integrated with Wolt Ads in Germany, providing brands and agencies with programmatic access to in-app commerce media inventory. This integration marks the first time such programmatic access is available in the region.

46. May 31•Quiver Quantitative: Rothschild Redburn cuts The Trade Desk to sell

    Analyst firm Rothschild Redburn issued a 'sell' rating for The Trade Desk stock (TTD), citing intensifying competition in the digital advertising market. This rating projects potential market share challenges for the company.

47. May 31•PPC.land: Google posts 41-minute Ads Decoded finale from GML 2026

    Google published the season one finale of Ads Decoded, a special recorded backstage at Google Marketing Live 2026. This episode featured discussions with product leaders about Gemini, AI Max, and measurement strategies.

48. May 31•Chosun Biz: LG Uplus pairs YouTube Premium with Google AI Pro in Korea

    LG Uplus is introducing a subscription bundle in Korea that includes YouTube Premium and Google AI Pro. This marks the first time such a bundle combining these services will be available in the country.

49. May 31•PPC Land: TripleLift finds advertisers use AI for optimization, not creative

    TripleLift's global research report reveals that most ad professionals utilize AI for optimization purposes in campaign workflows but not for the creation of advertising content. The findings indicate a split in AI adoption for different stages of the advertising process.

50. May 31•PPC Land: Omnicom Media Italy taps AudienceProject for cross-media measurement

    AudienceProject and Omnicom Media Italy have formed a partnership to provide unified cross-media measurement for advertisers in Italy. This collaboration will cover linear TV, CTV, and digital channels. The deal marks Omnicom's first cross-media measurement agreement in Italy.