Live Media Group has acquired eight U.S. mobile production units, along with engineering personnel and client contracts, from Gravity Media. The acquisition expands Live Media Group's fleet to over 35 trucks and enhances its capacity for REMI and HDR-capable broadcast productions.
This consolidation addresses the critical shortage of high-end mobile production capacity during peak U.S. sports calendars. By absorbing Gravity Media’s domestic fleet, Live Media Group eliminates the need for frequent outside subrentals and secures specialized REMI-ready hardware essential for modern distributed broadcast models. For the broader ecosystem, it signals a shift toward asset-light strategies for global firms like Gravity Media, which now prioritizes specialty tech over truck ownership in the U.S. Watch for how this scale impacts bidding for 2026 FIFA World Cup and Olympic production contracts, where combined RF and mobile facility packages will be a competitive requirement.
The acquisition continues a years-long expansion strategy for Live Media Group. Per TV Technology and AV Network reports from March 2022, the company previously acquired Lyon Video, adding 11 production trucks and a Midwest hub in Columbus, Ohio. This followed earlier deals for SureShot Teleproductions in 2015 and the 2019 triple-acquisition of TNDV: Television, Harb Production Services, and Coastal Media Group. By 2026, Live Media Group has positioned itself as one of the largest mid-level and premium live facility providers in the U.S. market.
Simultaneously, Gravity Media has been undergoing a global brand unification following its major merger with EMG. According to SVG Europe in July 2025, the combined EMG/Gravity Media entity consolidated its operations under the single Gravity Media brand to streamline its global footprint of over 100 trucks and 30 studios. The sale of its U.S. mobile assets to Live Media Group allows Gravity Media to focus on higher-margin services, such as the innovative 'reverse remote production' workflows it deployed for the 2026 FIFA World Cup, while maintaining a presence in the U.S. through strategic partnerships rather than heavy hardware investment.
This shift occurs as the broader U.S. commercial vehicle and mobile production market stabilizes following 2025 volatility. Market data from Black Book in April 2026 noted that while truck demand remains below historical peaks, equipment utilization has improved as freight and broadcast schedules firm up. For production providers, immediate deployability is now the primary driver for acquisitions, as new build lead times remain a barrier to scaling quickly for the massive volume of HDR and 4K content required by streaming and linear sports broadcasters.
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