LTN has integrated its Schedule Playout platform with Sony’s Ci Media Cloud to enable direct access to media libraries and automated asset transfers. This integration aims to streamline workflows for broadcasters and streaming platforms by connecting cloud-based media management with real-time linear playout.
This integration addresses the friction between cloud-based asset management and real-time linear origination. By removing the need for conventional object-storage interfaces, LTN and Sony are shortening the window between content finalization and playout, which is critical for high-volume FAST and streaming environments. For the broader ecosystem, this move signals a shift toward interoperable cloud stacks where specialized vendors must provide native hooks to remain competitive in modern broadcast architectures. Watch for further updates on joint customer deployments as more public media organizations migrate their master control operations to hybrid cloud models.
The LTN Sony Ci integration represents a significant step in automating bidirectional content movement, allowing broadcasters to maintain seamless workflows between their storage and transmission layers.
LTN has integrated its Schedule Playout platform with Sony Ci Media Cloud to automate asset transfers for broadcasters. This two-way connection allows users to preview and move content directly to air, eliminating manual file handling. This integration is critical for high-volume FAST and streaming environments, significantly shortening the window between content finalization and playout.
The integration links LTN Schedule Playout with Sony Ci Media Cloud, enabling automated two-way asset transfers between cloud storage and linear playout systems.
Public Media Management is currently utilizing the integrated workflow for their operational production needs.
It eliminates manual file handling, allows users to browse and preview assets directly within the playout interface, and enables live-stream recordings to move back into the cloud.
The collaboration targets delivery requirements for FAST, pay TV, and traditional broadcast platforms.
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