Global video content market to hit $914.6 billion by 2031

The projected growth underscores a fundamental shift toward hybrid revenue models as platforms like Disney and Netflix prioritize advertising tiers to capture cost-conscious segments. This transition is forcing a convergence of live and on-demand content into single environments to maximize user retention and ad inventory. Within the broader ecosystem, the dominance of OTT over traditional cable and IPTV suggests that infrastructure investment will increasingly favor cloud-native delivery and low-latency streaming. As North America maintains the largest market share at 36.58%, the industry must now balance high production costs against the rising threat of organized credential theft. Watch for whether Asia-Pacific's rapid digital adoption allows it to surpass European market valuations before the 2031 forecast period ends.

The competitive landscape driving the global video content market is intensifying as platforms consolidate and expand their offerings. Netflix continues to dominate the streaming space, with the company reporting record engagement numbers in its first-half 2026 earnings call, driven by ad-supported tier growth that has attracted over 94 million monthly active users on its advertising plan globally. Meanwhile, the convergence of live sports and on-demand libraries is reshaping platform strategies, as DAZN Group and Amazon have both aggressively pursued live rights to differentiate their services in an increasingly crowded field.

The business model evolution tied to this market expansion is centered on hybrid monetization. Ericsson's Mobility Report quantified how AI-driven traffic patterns are reshaping network demands, with gen AI traffic showing 26% uplink versus the traditional 10%, signaling that streaming infrastructure must adapt to bidirectional content flows as interactive and immersive video experiences grow. This has direct implications for the video content market's projected growth, as platforms invest in cloud-native delivery and low-latency streaming to support emerging use cases. The advertising-supported tier model, now adopted by Netflix, Disney, and Amazon, represents the primary monetization lever that analysts expect to drive the market from $548.3 billion toward the $914.6 billion forecast.

On the technical and infrastructure side, the video streaming infrastructure market is creating new demands on network operators and content delivery systems. Blue Planet and Telefónica Deutschland completed a proof of concept using agentic AI to power 5G network slicing services, reducing slice design from weeks to minutes, a capability directly relevant to streaming platforms that require guaranteed quality of service for live events and premium content delivery. ABI Research has forecast network slicing to become a $19.5 billion market by 2028, and the ability to dynamically allocate bandwidth for video streaming workloads represents a key enabler for the content market's expansion. As platforms like JioHotstar and Zee Entertainment Enterprises scale their offerings in Asia-Pacific, the underlying network infrastructure will need to support the same low-latency, high-throughput requirements that have driven North America's 36.58% market share dominance.