EBU showcases cloud-native ST 2110 and uncompressed broadcast workflows at IBC

The shift toward cloud-native live production is accelerating as open-source tools like Open Live and Bobi.Studio replace proprietary hardware with browser-based and off-the-shelf server solutions. By standardizing uncompressed workflows via ST 2110 and NMOS, these projects lower the barrier to entry for high-fidelity broadcast operations that were previously hardware-dependent. This movement signals a broader industry transition where software-defined broadcast infrastructure and Kubernetes-native media stores, such as TAMOSS, become the foundation for fast-turnaround workflows. Watch for the adoption rate of the ADM specification and C2PA signing as indicators of how quickly these open standards can achieve parity with legacy broadcast security and audio requirements.

The EBU's push toward open-source ST 2110 tooling sits within a broader industry effort to standardize uncompressed IP media workflows. The Advanced Media Workflow Association (AMWA) has been advancing NMOS specifications that enable discovery and connection management for ST 2110 devices, and Nokia's collaboration with AWS and Databricks to build autonomous network control layers demonstrates how cloud-native orchestration patterns are spreading from telecom into adjacent media infrastructure domains. The EBU's own projects like gst-nmos-rs, a Rust-based NMOS implementation for GStreamer pipelines, reflect the same architectural philosophy of vendor-neutral, containerized media functions that can run on commodity hardware or in public cloud environments.

On the business and standards side, the transition from proprietary broadcast hardware to software-defined production is reshaping vendor economics. Ericsson launched its AI in RAN commercial software subscription on June 11, 2026, claiming up to 20% higher downlink throughput across more than 15 live deployments, illustrating how subscription-based software models are replacing perpetual hardware licenses in adjacent network infrastructure markets. Broadcast vendors face similar pressure as EBU member broadcasters evaluate whether to invest in proprietary ST 2110 gateways or adopt open-source alternatives that reduce capital expenditure and enable faster iteration cycles. The C2PA content authenticity specification, referenced in the EBU's c2pa-rs project, is gaining traction as regulators in the EU and UK push for provenance labeling of synthetic media, adding a compliance dimension to open-source media tooling decisions.

Technical benchmarks for cloud-native production workflows are emerging from multiple directions. Nokia's mobile core team reported that agentic AI reduced call setup times from approximately 10 seconds to one or two seconds in early deployments, a latency reduction pattern that mirrors what EBU projects like Open Live and avplumber aim to achieve for live vision mixing and signal routing. The EBU's TAMOSS project, which provides a Kubernetes-native media object store, targets similar performance gains by eliminating file-based transfer bottlenecks in production pipelines. Meanwhile, , a hardware-software split that parallels the broadcast industry's own debate over whether to offload media processing to GPUs or rely on CPU-based software pipelines for ST 2110 encapsulation and NMOS control.