The article summarizes an SVTA draft standard, CMSD-MQA (Common Media Server Data for Media Quality Assessment), which defines how encoder-generated video/audio quality scores (e.g., VMAF, PSNR, SSIM and composite MQA-VIDEO/MQA-AUDIO) can be carried through the live streaming delivery chain as standardized metadata via CMSD/CMCD headers and, where needed, H.264/H.265 SEI messages. Workshop demos from Norsk and Touchstream showed per-segment quality-aware monitoring and origin switching between redundant live pipelines based on these scores, plus use cases spanning contribution selection, manifest signaling, origin-shield routing, player-side auditing (including ad quality), and analytics aggregation. Adoption is described as early, with Norsk/id3as and AWS Elemental MediaLive/MediaPackage v2 cited as early adopters and broader uptake expected after formal SVTA publication.