Gray Media unifies 1,300 digital touchpoints with Quickplay
Gray Media leveraged Quickplay's platform to unify 1,300 digital touchpoints across web, mobile, and CTV under a single orchestration layer. This solution enables Gray Media to identify key moments, create vertical content, and expand audience reach for its affiliates in various markets.
Key Takeaways
- Quickplay and Gray Media unified 1,300 digital touchpoints across web, mobile, and CTV.
- The deployment centers on a single orchestration layer for every affiliate and every market.
- Gray Media can identify key moments and create vertical content from its distributed video footprint.
- The workflow is designed to reach audiences beyond Gray Media’s broadcast footprint.
Why It Matters
Gray Media’s use of Quickplay shows how a broadcaster can centralize web, mobile, and CTV operations under one orchestration layer instead of managing each channel separately. The immediate benefit is a clearer path from broadcast moments to vertical digital clips, with 1,300 touchpoints now tied together across affiliates and markets. For the streaming stack, it reinforces demand for tooling that can translate linear content into platform-specific formats. The concrete signal to watch is whether Gray Media expands this workflow beyond its affiliates into additional markets or digital touchpoints.
Read full article at quickplay.com
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