Quickplay is an AI-native platform that serves as a Content-to-Value Operating System for media and entertainment companies, unifying linear, OTT, and social video workflows. Differentiated by its vendor-agnostic orchestration layer, the platform applies AI to every stage of the content lifecycle to drive discovery, engagement, and monetization, powering 2.5 billion streaming minutes per month with 99.999% uptime. Quickplay has built and operated Tier-1 services such as DirecTV NOW and NFL Sunday Ticket, and its Google Cloud partnership earned it the 2021 Google Cloud Industry Solution Partner of the Year Award for Media and Entertainment, reinforcing buyer confidence in its enterprise-grade infrastructure.
The Content to Value Operating System connects every stage of the content lifecycle, with AI working at each one, so broadcasters, sports operators, streamers, and creators can turn their catalog into revenue.
Ingest. Process. Deliver. Every format, every screen, broadcast-grade and automatic.
Analyze. Tag. Understand. Every scene tagged by mood, character, sentiment, and trending context.
Find the moment. Format it. Publish everywhere. AI identifies your highest-value moments, formats them for every platform, and publishes automatically.
Personalize. Retain. Drive fandom. Every viewer gets a tailored experience driven by real behavior and rich content intelligence.
Route to value. Maximize return. Every asset is routed to the channel where it generates the highest return, with optimized targeting built in.
Quickplay AI Studio uses AI to generate vertical clips and surface them inside mobile apps.
Quickplay shared findings from a 25 million concurrent user stress test, identifying a 1,815ms P95 latency spike as a result of pod saturation in a non-critical user-catalog service. The report highlights how architectural isolation prevented the spike from affecting critical playback services, which maintained sub-5ms latency throughout the surge.
Vertora, a global streaming and studio group, is utilizing Quickplay AI Studio to create vertical video clips for its mobile application. The AI Studio orchestrates content and models across multiple clouds to engage viewers. This collaboration aims to transform undecided viewers into engaged ones within the streaming service's app.
Quickplay replaced a regional telco operator's 15-year-old legacy IPTV infrastructure with a new streaming operation. This migration involved nearly a million subscribers and targeted competition in the creator economy.
Quickplay has launched AI Studio, a new solution designed to integrate content intelligence with short-form publishing workflows. This offering is built upon the company's Content-to-Value OS and promises no migration requirements for deployment.
Quickplay introduced its Content to Value Operating System, which integrates five AI engines to manage the entire content lifecycle. This system is designed to streamline operations from content streaming and enrichment to activation, engagement, and monetization.
Quickplay highlights its partnership with Television New Zealand (TVNZ), emphasizing TVNZ's use of its platform to operate as both a broadcaster and an aggregator. The platform enables TVNZ to handle various content formats, including live events, pay-per-view, short-form, and bundled packages, positioning it as a national content destination. This case study focuses on the capabilities provided by Quickplay's technology to support TVNZ's diverse streaming offerings.
Gray Media leveraged Quickplay's platform to unify 1,300 digital touchpoints across web, mobile, and CTV under a single orchestration layer. This solution enables Gray Media to identify key moments, create vertical content, and expand audience reach for its affiliates in various markets.
