SimplifyGenAI founders star in multi-genre film created solely with AI
SimplifyGenAI, a generative AI content studio, has released a 111-second AI-generated short film starring its co-founders to showcase the capabilities of AI video tools for brands. The film demonstrates that AI production can achieve visual quality competitive with traditional methods, without a conventional production crew or studio budget. It aims to collapse the gap between idea and execution for creative teams considering AI as a production tool.
Additional Context
The release from SimplifyGenAI aligns with a broader surge in India's AI filmmaking sector. Per the Business Times (April 2026), Indian studios are adopting generative tools at a scale unseen elsewhere to combat falling moviegoer numbers, with AI expected to slash production costs by up to 80% for fantasy and mythology genres. This trend is underscored by Abundantia Entertainment's February 2026 commitment of roughly $12 million to produce five AI-driven films in partnership with InVideo, as reported by Pitch. This investment marks one of the largest structured plays in the country’s emerging AI-content economy.
Globally, the technology stack for such productions is shifting rapidly. According to industry reports from May 2026, the market has pivoted toward tools like Google Veo 3.1 and Runway Gen-4.5 following the official shutdown of OpenAI’s Sora app on April 26, 2026. These newer models prioritize temporal consistency—ensuring characters don't 'morph' between frames—which has been a primary technical hurdle for commercial-grade output. Research from IAB published in mid-2025 projected that 40% of all video ads would be generated using AI by 2026, a milestone now supported by the emergence of specialized studios like SimplifyGenAI that provide end-to-end execution.
Read full article at indiantelevision.com
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