Prime Video Secures US Rights for BBC Drama "What it Feels Like for a Girl"
Amazon's Prime Video has acquired the U.S. rights to the eight-part BBC drama "What it Feels Like for a Girl," produced by Hera Pictures and distributed by ITV Studios. The coming-of-age series, which premiered on the BBC last year, will launch on Prime Video US in time for Pride Month.
Key Takeaways
- Prime Video obtained US rights for the eight-part BBC drama "What it Feels Like for a Girl."
- The series, produced by Hera Pictures and distributed by ITV Studios, premiered on the BBC last year.
- Adapted from British journalist Paris Lees' memoir, the show explores queer working-class life in early 2000s UK.
- The drama will launch on Prime Video US in time for Pride Month, targeting a specific audience.
Why It Matters
This licensing deal expands Prime Video's content library with a critically-received BBC drama, diversifying its offering of UK-produced, character-driven series. For distributors like ITV Studios, securing US platform placements for international productions remains a key monetization strategy, especially for niche or culturally resonant content. This acquisition also highlights the continued demand for international queer storytelling within the US streaming market. Industry players should observe Prime Video’s promotion strategy for this series and its reported viewership numbers, particularly among LGBTQ+ audiences, to gauge performance of licensed diverse content.
Read full article at c21media.net
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