Julia Priolli, head of creative for Amazon MGM Studios in Brazil, revealed that true crime, including documentary, series, and film formats, is Prime Video's top content priority in the Brazilian market. This focus also extends to homegrown reality formats. The announcement was made at the RIO2C event.
Prime Video is signaling a clear Brazilian content focus: true crime is now the top priority, and that remit covers documentary, series, and film formats. The company is pairing that with homegrown reality formats, which points to a local programming strategy rather than a broad global template. The key signal to watch is whether Amazon MGM Studios Brazil expands these priorities into announced projects, especially after Julia Priolli’s remarks at RIO2C.
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