Play Adds Children's Content Collection for International Children's Day
Polish operator Play, a subsidiary of Iliad, launched the Summer Polsat JimJam Collection promotion for its pay-TV subscribers to mark International Children's Day. This promotion makes the collection available to customers subscribed to several of Play's base and premium TV packages.
Key Takeaways
- Play, an Iliad subsidiary, introduced content for International Children's Day.
- The promotion offers the Summer Polsat JimJam Collection to pay-TV subscribers.
- The collection is accessible on Play Now TV Box base, New Generation TV Optimum, Play Now base, and TV Max services.
Why It Matters
Play's content addition reflects an ongoing strategy by operators to refresh content libraries, especially around seasonal events or holidays, to boost subscriber value and engagement. In a competitive pay-TV market, bundling family-friendly content like the JimJam Collection can be a differentiator for subscriber retention and acquisition, particularly within households with children. This move also highlights the role of content partnerships, with Play leveraging the Polsat JimJam brand. Industry observers should watch for how long these promotional collections remain available and if they translate into measurable churn reduction or subscriber base growth across Play's diverse TV packages.
Read full article at telecompaper.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source