Viki lands exclusive rights to Chinese drama Dive Into You
Rakuten Viki has secured exclusive streaming rights for the upcoming Chinese fantasy romance drama 'Dive Into You.' The series will be available on Viki simultaneously with its Chinese broadcast across Southeast Asia and other global markets. This addition expands Viki's catalog of Asian dramas for international audiences.
Key Takeaways
- Rakuten Viki won exclusive streaming rights for "Dive Into You," a Chinese fantasy romance drama.
- The series will be available on Viki simultaneously with its Chinese broadcast.
- Distribution covers Southeast Asia plus other global markets.
- The deal adds another Asian drama title to Viki's international catalog.
Why It Matters
For Viki, this is a direct catalog win: it adds an exclusive Chinese fantasy romance title and gives international viewers access at the same time as the home-market broadcast. That matters in a streaming segment where Asian drama libraries are a core differentiator, especially across Southeast Asia and other global markets named in the article. The key signal to watch is whether Viki keeps landing more same-day simulcast rights for Chinese series like "Dive Into You."
Read full article at hype.my
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