Netflix and Spotify secure Jay Shetty’s podcast video rights
Netflix and Spotify are collaborating to acquire the exclusive video rights for Jay Shetty's podcast "On Purpose." This partnership expands Netflix's content offerings and marks an exclusive video deal for the popular podcast.
Key Takeaways
- Netflix and Spotify are acquiring the exclusive video rights to Jay Shetty’s podcast On Purpose.
- The deal centers on video rights, not just audio distribution, for the On Purpose brand.
- Jay Shetty’s On Purpose is described as a popular podcast in the C21Media report.
Why It Matters
Netflix is adding an exclusive podcast-video title through On Purpose, which broadens its content mix beyond scripted and unscripted series. The collaboration with Spotify also shows both companies participating in the same rights deal, underscoring how podcast IP is being packaged for video distribution. The concrete signal to watch is whether Netflix follows this with more fast-turnaround podcast-to-video acquisitions, as the article says it is lining up additional Instadocs.
Read full article at c21media.net
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