Netflix and Spotify are collaborating to acquire the exclusive video rights for Jay Shetty's podcast "On Purpose." This partnership expands Netflix's content offerings and marks an exclusive video deal for the popular podcast.
Netflix is adding an exclusive podcast-video title through On Purpose, which broadens its content mix beyond scripted and unscripted series. The collaboration with Spotify also shows both companies participating in the same rights deal, underscoring how podcast IP is being packaged for video distribution. The concrete signal to watch is whether Netflix follows this with more fast-turnaround podcast-to-video acquisitions, as the article says it is lining up additional Instadocs.
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