NBC Cancels 'Hunting Party' After Two Seasons; Universal TV to Shop
NBC canceled "The Hunting Party" after two seasons due to middling linear performance, despite strong streaming viewership on Netflix and Peacock. Universal Television plans to shop the series to other outlets, with Netflix identified as a potential destination given its current licensing of the show.
Key Takeaways
- NBC canceled "The Hunting Party" after two seasons, citing a need for better linear performance in its Thursday 10 p.m. slot.
- The series had strong streaming viewership on Netflix, which licensed its first season, and was a solid performer on Peacock.
- Universal Television will shop the series, considering Netflix a primary target for a potential third season.
- Both a third season on NBC and a switch to a Peacock original were considered but not pursued after financial analysis.
Why It Matters
NBC's decision highlights the complex economics of linear versus streaming performance for network originals. Even strong streaming numbers on platforms like Netflix and Peacock could not offset broadcast underperformance in a competitive time slot. This move further demonstrates the ongoing re-evaluation of content spend and distribution strategies among vertically integrated media companies. While NBC sought to improve its linear schedule, Universal Television is looking to monetize the show's streaming success elsewhere. Watch for whether "The Hunting Party" lands at Netflix or another streamer, offering a case study on content valuation across diverse distribution windows.
Read full article at deadline.com
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