Major League Baseball (MLB) is producing and distributing local television broadcasts for the Tampa Bay Rays, starting this season. Fans can subscribe to Rays.TV, a new direct-to-consumer streaming platform, for in-market games at a price of $74.99.
MLB taking over production and distribution for Rays local broadcasts means the league is now directly handling the pipeline for in-market TV delivery, not just the team. The launch also adds another team-specific DTC product to the streaming mix, with Rays.TV priced at $74.99 and tied to a presenting sponsor, Union Home Mortgage. For StreamingMeme readers, the concrete signal to watch is whether MLB expands this model beyond the Rays and how the Rays.TV price lands with fans in-market.
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