Green Gold Launches Kid-Focused FAST Channel on Samsung TV Plus India
Green Gold Animation launched Green Gold TV, a 24/7 FAST channel with animated content, on Samsung TV Plus in India to target the country's growing connected TV audience. The channel offers curated linear programming, including episodic content and movie premieres, leveraging the momentum of the FAST ecosystem, and will operate without subscriptions.
Key Takeaways
- Green Gold TV offers a 24/7 linear feed on Samsung TV Plus, featuring franchises like Mighty Raju, Super Bheem, and Krishna Balram.
- The channel provides content Free Ad-supported Streaming Television (FAST) in India, requiring no subscriptions or logins.
- Weekdays on Green Gold TV are 70% episodic programming, while weekends are dedicated to movie premieres and special features.
- Samsung TV Plus has over 100 million active users globally across 30 countries, providing a significant audience for the channel.
Why It Matters
This launch signifies a concrete move by a major animation studio into the rapidly developing Indian FAST market, leveraging the increasing adoption of connected TVs. By opting for a curated linear channel, Green Gold aims to replicate traditional TV simplicity within a streaming context, differing from its existing on-demand presence. This partnership also strengthens Samsung TV Plus's kids' content offering in a key growth market. Industry observers should monitor the viewership metrics and ad inventory performance of Green Gold TV as an early indicator for the viability of specialized FAST channels in India's diverse content landscape.
Read full article at indiantelevision.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source