Green Gold Animation launched Green Gold TV, a 24/7 FAST channel with animated content, on Samsung TV Plus in India to target the country's growing connected TV audience. The channel offers curated linear programming, including episodic content and movie premieres, leveraging the momentum of the FAST ecosystem, and will operate without subscriptions.
This launch signifies a concrete move by a major animation studio into the rapidly developing Indian FAST market, leveraging the increasing adoption of connected TVs. By opting for a curated linear channel, Green Gold aims to replicate traditional TV simplicity within a streaming context, differing from its existing on-demand presence. This partnership also strengthens Samsung TV Plus's kids' content offering in a key growth market. Industry observers should monitor the viewership metrics and ad inventory performance of Green Gold TV as an early indicator for the viability of specialized FAST channels in India's diverse content landscape.
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