Dolby OptiView Streaming achieves Nielsen certification for audience measurement
Dolby OptiView has achieved Nielsen certification for its streaming platform, enabling advanced and trusted audience analytics for its customers. This integration allows publishers to measure live audiences accurately using Nielsen audio watermarks embedded in their streams, enhancing advertiser confidence and monetization for live content.
Key Takeaways
- Dolby OptiView Streaming can now measure live audiences using Nielsen audio watermarks, which are extracted from ingested streams and delivered via EMSG boxes to player SDKs.
- The certification allows for real-time reporting of live audience data, providing insights into viewer engagement and reach.
- Nielsen certification enhances trust for advertisers and brand partners by preventing inaccurate audience reporting, a known challenge in live streaming.
- The integration provides publishers with more precise analytics for strategic content planning and satisfying contractual reporting requirements.
Why It Matters
Nielsen certification for Dolby OptiView offers a standardized, trusted method for audience measurement in live streaming, crucial for monetization in a fragmented ad landscape. This move directly addresses advertiser concerns about accurate reporting across multiple devices and platforms, ensuring verified viewing and ad exposure for live content. As ad dollars increasingly shift to streaming, platforms offering audited metrics gain a competitive advantage. The industry should watch how this certification drives adoption for Dolby OptiView and if similar integrations become a baseline expectation for streaming infrastructure providers.
Read full article at optiview.dolby.com
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