CNN Brazil taps Veset Nimbus for cloud playout and CTV ad insertion
CNN Brazil has adopted Veset Nimbus, delivered by systems integrator CIS Group, to launch its first 24/7 news channel on Samsung TV Plus, marking its entry into the Connected TV market. The deployment uses cloud playout and SCTE-35 ad insertion to dynamically manage live programming and advertising. The solution is built on AWS and allows for future expansion to other platforms.
Key Takeaways
- CNN Brazil launched its 24/7 news channel on Samsung TV Plus, marking its first Connected TV distribution beyond cable and YouTube
- Veset Nimbus, built on AWS, provides cloud playout with SCTE-35 ad insertion support for downstream ad delivery
- CIS Group served as the Latin American systems integrator, working directly with CNN Brazil's engineering team on requirements
- The platform enables impromptu programming changes for live news events and integrates with CNN Brazil's existing traffic and scheduling system
- Veset Nimbus includes ABR HLS ladder configuration for delivery across devices at varying internet connection speeds
Why It Matters
CNN Brazil's deployment shows how cable-first news networks can enter CTV distribution without on-premises playout infrastructure. Samsung TV Plus gives CNN Brazil immediate access to a FAST audience the network couldn't reach through cable or YouTube alone, while SCTE-35 ad insertion provides a monetization mechanism specific to the CTV delivery chain. Watch whether CNN Brazil extends Veset Nimbus to additional CTV platforms beyond Samsung TV Plus, as both Rafael Duzzi and Felipe Andrade indicated is the plan.
Additional Context
CNN Brazil's actual debut on Samsung TV Plus preceded the Veset partnership announcement by roughly three months. Per Samsung Newsroom Brazil (April 2023), CNN Brazil launched on Samsung TV Plus on April 12, 2023, as channel 2042. At the time, Samsung TV Plus offered more than 60 channels in Brazil, with existing partnerships including Globo and Record TV. Samsung TV Plus's Latin America business development director Aline Jabbour emphasized the platform's focus on content reflecting local cultural identities, per World Screen's FAST Festival coverage (2023).
The broader FAST and CTV landscape in Latin America was expanding rapidly during this period. Per Amagi's Quarterly Global FAST Report (cited by tv-channel.info, 2023), CTV adoption in Brazil grew 94% year-over-year from Q1 2022 to Q1 2023, outpacing the US market's 80.6% growth rate. Samsung TV Plus itself operated 2,000 channels across 24 countries as of June 2023, reaching 500 million devices, per Samsung Newsroom (August 2023). By 2026, Samsung TV Plus had surpassed 100 million monthly active users, per World Screen (2026).
For Veset, the CNN Brazil deployment fit into a broader expansion strategy. In May 2023, Veset launched Nimbus on the AWS Marketplace, enabling broadcasters to spin up linear channels on a pay-as-you-go basis (per Veset, May 2023). The company subsequently launched AdWise, a server-side ad insertion platform, in 2024, and in May 2025, Telekom Malaysia migrated 10 regional TV channels to Veset Nimbus on AWS (per APB+ News, 2025). Latvian Television also deployed Nimbus for a disaster recovery channel in 2024.
The demand for cloud playout with ad insertion capabilities was underscored by broader industry trends. A 2023 State of FAST report from Xumo and Comcast Advertising found that 84% of ad buyers planned to increase FAST investments in 2024, per StreamTV Insider (October 2023), while 94% of FAST impressions were delivered on the TV screen. This context makes CNN Brazil's SCTE-35 ad insertion deployment via Veset Nimbus a case study in how news broadcasters are building CTV monetization from day one rather than retrofitting it later.
Read full article at veset.tv
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