MLB.com has announced Cardinals.TV, presented by bet365, offering live streaming of Cardinals baseball games for a new low price of $74.99 per season. This initiative allows fans to stream games directly through the platform.
Cardinals.TV gives Cardinals fans a direct streaming path to live games at a clearly defined $74.99 season price. The launch also shows MLB.com using a named sponsor, bet365, inside the product packaging. For the streaming ecosystem, it is another example of sports rights being sold through a team-branded direct-to-consumer offering rather than only through traditional TV bundles. The concrete signal to watch next is whether MLB.com expands similar team-specific streaming packages beyond the Cardinals.TV rollout.
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