C15 Studio has expanded its FAST channel distribution by launching four sports-focused channels on the MyFree DIRECTV platform. This partnership increases the total number of sports channels on the service to 43, further integrating C15's branded content into the DIRECTV ecosystem.
This expansion signals DIRECTV's aggressive move to capture the free, ad-supported market by leveraging its historical identity as a sports-first provider. By integrating niche racing and golf content, the platform is attempting to convert free viewers into its broader ecosystem through high-engagement vertical programming. For the wider industry, this deal highlights the growing value of specialized sports rights holders who can package archival and live content for fragmented audiences. Watch for whether DIRECTV uses these 43 sports channels as a primary funnel to upsell its premium satellite and streaming tiers.
C15 Studio has launched four new sports channels on the MyFree DIRECTV platform, including F1, MotoGP, DP World Tour, and Yahoo! Sports Network. This expansion increases the platform's sports offerings to 43 channels, representing over 25% of its total programming, as DIRECTV aims to capture the free, ad-supported streaming market.
C15 Studio added the F1 Channel, MotoGP Channel, DP World Tour, and Yahoo! Sports Network to the MyFree DIRECTV platform.
Following the addition of the four new C15 Studio channels, MyFree DIRECTV now offers a total of 43 sports-focused channels.
The F1 Channel provides viewers with live F1 Academy races, full Grand Prix replays, and technical analysis.
Launched in 2025, the Yahoo! Sports Network provides live Indoor Football League games and fantasy sports coverage.
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