BluTV has adopted a VOD-to-linear strategy, enhancing its VOD offerings by originating new linear TV channels. This initiative utilizes the latest cloud playout technology provided by Veset. The integration aims to combine the flexibility of VOD with the structure of linear programming.
BluTV is using linear channels to extend a VOD service, giving its catalog a scheduled viewing layer without leaving cloud-based delivery. For the streaming stack, the detail that Veset supplies the playout shows how software vendors are enabling operators to mix on-demand and linear models from the same platform. The key signal to watch is how many linear TV channels BluTV has originated through Veset, since the article says this is the mechanism behind the VOD-to-linear strategy.
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