AWSN Broadcasts Inaugural Pro Softball Season Across Multiple Streaming Platforms
All Women's Sports Network (AWSN) has announced the live broadcast schedule for the inaugural season of the Professional Softball League (PSL), commencing June 12. The games will be distributed via AWSN, which is available on Pluto TV, Amazon Prime Video, DIRECTV, and Firestick. The season includes five established PSL teams along with exhibition games for three new teams.
Key Takeaways
- The inaugural Professional Softball League (PSL) season begins June 12, running through July 31 for the regular season and postseason through August 8.
- AWSN will distribute live games via Pluto TV, Amazon Prime Video, DIRECTV, and Firestick in the U.S.
- The 2026 season includes five established PSL teams (Atlanta Smoke, Florida Breeze, Florida Vibe, Kansas City Diamonds, NY Rise).
- Three new teams (Birmingham Iron, Chattanooga Chill, St. Louis Gatekeepers) will play exhibition series this year, with full entry expected in 2027.
Why It Matters
AWSN's cross-platform distribution for the PSL illustrates how niche sports properties are leveraging diverse streaming and linear channels to reach audiences. By making games available on established platforms like Pluto TV, Prime Video, and DIRECTV, AWSN increases accessibility and potential viewership for women's professional softball. This multi-platform approach highlights the fragmentation of sports rights and the need for broad distribution to build a fanbase from scratch. The early integration of new expansion teams via exhibition games signals a growth strategy that could inform other nascent leagues. Industry observers should watch viewership metrics across these platforms and future expansion announcements to gauge the league's initial traction and growth potential.
Read full article at sportsvideo.org
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