A+E Global Media has reformatted 200 library titles into vertical microseries for third-party distribution and updated its Lifetime app to support a mobile-first, short-form viewing experience. The initiative includes the launch of original microdramas and a strategy to leverage vertical video for increased audience engagement and global licensing.
This shift indicates that major programmers now view vertical, short-form content as a primary licensing asset rather than just a marketing tool for long-form broadcasts. By reformatting 200 established titles, A+E Global is creating a new revenue stream from existing IP that targets the high-engagement mobile habits of younger demographics. This move forces other legacy media houses to evaluate their own libraries for vertical compatibility to compete in the third-party licensing market. Watch for the performance of the holiday-themed series from VertTV to determine if seasonal micro-content can drive significant spikes in app retention.
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