Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
Amazon has released its weekly Prime Video rankings for May 25-31, 2026, with 'Jack Ryan: Ghost War' topping films and 'Off Campus' leading series with 36 million viewers. This data is highlighted for its relevance to advertisers utilizing Prime Video's Dynamic TV Creative, a tool for personalizing video ads based on viewer shopping behavior. The strong viewership performance of these titles creates valuable inventory for targeted advertising on the platform.
Netflix's ad-supported tier represents 60% of new Q1 2026 signups where available, becoming a significant growth driver beyond subscriber expansion. The company is actively investing in live sports rights to enhance the value of its ad inventory and bolster this new revenue stream.
Siddharth Dabhade of Lemma discusses the convergence of digital, Connected TV (CTV), and Digital Out-of-Home (DOOH) advertising into a unified consumer journey, driven by programmatic evolution and privacy-safe spatial targeting. He highlights key trends such as the collapse of the linear funnel, retail media migration, and cognitive customer experiences, while also outlining the future of adtech with AI-driven contextual delivery and unified cross-screen measurement. Dabhade also addresses the need for structural changes in the Indian ad market to improve accountability and scalability.
JioHotstar has expanded its partnership with Magnite, India's largest premium entertainment destination, by integrating Magnite's SpringServe for advanced ad mediation across its live sports and entertainment portfolio. This collaboration aims to maximize inventory value and ensure ad quality for programmatic advertising at scale, as demonstrated during the recent ICC Men’s T20 World Cup.
Streamforge has launched an AI-driven influencer marketing platform in 2026, designed to enhance discovery, analytics, and ROI for brands and agencies in streaming and e-commerce. The platform offers advanced creator discovery, deep audience analytics, AI-powered intelligence for fraud detection and performance prediction, and campaign management tools. It aims to streamline influencer campaign planning and improve data accuracy for effective marketing spend.
The 2026 Fifa World Cup is projected to generate record revenues, with significant contributions from broadcasting rights and sponsorship deals, totaling an estimated $8.9 billion. Notably, US broadcasters Fox and Telemundo anticipate $850 million in advertising spend, with Fox streaming matches on Fox One DTC and Tubi. Fifa aims to maximize revenue through updated broadcast arrangements, including deals with streamers like DAZN and YouTube-based CazéTV, and new sponsorship structures.
Apple announced that its App Store facilitated over $1.4 trillion in developer billings and sales in 2025, with 90% of transactions being commission-free. This total included $149 billion from digital goods and $151 billion in in-app ad revenue, which can directly affect revenue strategies for streaming apps. Apple also highlighted that 40 of the top 100 apps had consumer-facing AI capabilities, showing stronger billing growth, potentially signaling new AI initiatives at WWDC.
LG Ad Solutions research highlights the increasing effectiveness of smart TV home screens in film discovery, influencing 35% of UK cinema-goers and driving 56% of transactional VOD purchases. The study emphasizes the growing monetization potential for operating system providers and streaming platforms through home screen advertising and promotion. This trend reinforces television as the most influential medium for film discovery, outperforming social media by a significant margin.
Rakuten TV's 'The FAST Advantage' report indicates that 73.7% of European viewers watch FAST daily or weekly, with 80.1% considering it a primary TV viewing method, solidifying FAST as a mainstream behavior. The research highlights growing acceptance of advertising in FAST environments, particularly when relevant, and its role in content discovery and monetizing existing libraries. The report suggests that FAST offers opportunities for content owners to extend reach and engagement through viewer-first programming and ad strategies, emphasizing the importance of balancing broad appeal with local relevance across European markets.
Rishabh Software offers AdTech software development and consulting services for building custom DSP, SSP, and CTV platforms. They specialize in integrating AI/ML for bid optimization, audience targeting, and real-time performance tracking with low latency. Their services include custom CTV AdServers, OpenRTB integration, SSPs for CTV monetization, and SSAI/DAI integration.
Programmatic CTV advertising is predicted to account for over 90% of CTV ad spending by 2026, driven by the shift of viewership to FAST platforms. This trend leverages DSPs and SSPs to automate ad buying, providing advanced targeting capabilities and addressing measurement challenges for advertisers and streaming platforms. Companies like TACKENDO integrate these technologies to monetize content while optimizing viewer experience.
Magnite reports continued growth in CTV programmatic advertising and expanded partnerships with VIZIO and Walmart to leverage first-party data. The company is investing in agentic AI to automate ad insertion orders, aiming to significantly reduce turnaround times. Magnite also notes a shift towards agencies building their own tech offerings and the increasing importance of commerce media partnerships.
IPL 2026 attracted ₹5,200 crore in ad revenue despite an 18.8% decline in linear TV ratings, as advertisers shifted focus to digital platforms and Connected TV (CTV). The change reflects evolving audience consumption habits, with a significant increase in digital engagement and multi-screen viewing. Brands focused on deeper integrations and measurable outcomes across various platforms, including CTV and mobile.
Cloudflare has launched "pay per crawl," an initiative enabling site owners to control and monetize AI crawler access to their content. This solution allows publishers to audit, block, or charge for AI use, aiming to create a more equitable internet by providing tools for fair compensation. The system uses Web Bot Auth, an open standard for cryptographic verification of crawlers, and HTTP 402 responses for payment requests.
Kaylee Serena Calderolla has launched Filtr, a new feature for her Wipr ad blocker, designed to block ads in iPhone, iPad, and Mac applications using Apple's new URL filters. This innovation allows for device-level ad blocking beyond web browsers, potentially impacting app monetization models by preventing ad serving at the network level. Filtr is the first app to utilize this new Apple feature for widespread in-app ad blocking.
Nexxen and V, a smart TV operating system formerly known as VIDAA, have partnered to offer advertisers targeted soccer ad campaigns on V smart TVs for the 2026 tournament. This collaboration utilizes V's first-party viewership data and Nexxen's demand-side platform to enable precise ad delivery on Connected TV (CTV). The partnership aims to streamline ad buying for brands targeting sports fans during high-traffic viewing periods.
YouTube is rolling out a "Buy with Google Pay" feature for its TV app, enabling viewers to directly purchase advertised products through connected TVs. This initiative aims to integrate shopping into the viewing experience, utilizing payment details saved in Google accounts for direct ad conversion.
Roblox is opening up advertising to users under 13 for the first time, partnering exclusively with SuperAwesome for this segment. The ad strategy will focus on direct deals, contextual targeting, and strict compliance with COPPA and GDPR, utilizing new age verification and user tiers. This move aims to monetize a significant portion of Roblox's daily active users while prioritizing child safety and regulatory adherence.
JioHotstar secured 50 brand partners, including 11 marquee sponsors, for the digital premiere of the film "Dhurandhar 2." This initiative is positioning the movie release as a large-scale integrated marketing opportunity across various mediums. The overwhelming advertiser interest highlights the rising commercial appeal of premium digital premieres for the platform.
JioHotstar, India's largest streaming platform, has expanded its partnership with Magnite to deploy the SpringServe platform as the core programmatic mediation layer across its live sports and entertainment inventory. This integration provides JioHotstar with enhanced control over ad quality, demand visibility, and brand safety, specifically critical for its large-scale live sports streams like the ICC Men's T20 World Cup. The move signifies a growing maturity in programmatic advertising within India's streaming sector, leveraging SpringServe's unified ad serving and yield optimization capabilities.
Karl Holmes, GM of Disney+ EMEA, reported 80% ad revenue growth in the U.K. and a 25% increase in the EMEA customer base since early 2025. He highlighted the success of the ad-supported tier launched in late 2023 across 15 European countries, with over 1,000 brands participating. Holmes outlined content, brand affinity, and industry partnerships as key priorities for continued growth.
Stellantis partnered with Integral Ad Science (IAS) and Publicis Media to integrate attention measurement into its media strategy, analyzing over 13 billion impressions across 19 countries. This large-scale program, which included continuous measurement, analysis, and research, resulted in a 165% increase in engagement on high-attention inventory and a 33% rise in ad recall. The initiative helped Stellantis refine media allocation strategies by prioritizing high-attention environments for premium storytelling and lower-attention for repetition and efficiency.
AMC Global Media – UK is launching a dedicated FAST channel for "The Walking Dead Universe" in early June across multiple UK platforms. This initiative expands AMC's FAST presence and aims to monetize library content, capitalizing on the mainstream adoption of FAST services in the UK. This highlights the growing importance of FAST as a distribution and monetization model for media companies.
ThreatFabric reports a rise in malware-laden unofficial IPTV apps, particularly targeting football fans in Spain seeking free content. These apps, often masquerading as RojaDirecta, exploit user desire to bypass official app stores, leading to increased fraud risks including banking malware infections. The article highlights the broader impact on banks, telecom providers, and streaming platforms and calls for stronger cross-industry collaboration for fraud prevention.
Frodoh World CEO Russhabh R. Thakkar asserts that OTT home screens, or 'first screens,' represent highly engaged ad opportunities for SVOD platforms without interrupting content. This approach involves integrating native, pixel-to-pixel ads within the content discovery flow to unlock new ad revenue while preserving ad-free viewing experiences during content playback. Thakkar highlights that while CTV ad revenues are growing, first-screen inventory is largely untapped, offering brands guaranteed visibility in a premium, ad-free environment.
TiVo Ads has partnered with Tunnl to integrate TiVo's privacy-compliant TV viewership data into the Tunnl Platform. This collaboration aims to provide marketers with enhanced audience insights and planning capabilities, especially for local and regional programming. The integration expands Tunnl's data coverage and allows advertisers to operationalize TiVo's viewership data for more impactful campaigns.
Brands are allegedly using Reddit to astroturf content, aiming for AI summaries and chatbots to boost brand visibility, a practice intensified by AI tools. Concurrently, a report from the ANA indicates a rise in principal media, which raises transparency concerns among advertisers due to agencies reselling inventory with undisclosed profits. This trend is fueled by an obsession with ad performance.
This article is a collection of disparate news items. It reports on new research from the 4As and DBC indicating AI is slowing junior hiring in advertising agencies, potentially creating a future talent crisis. It also highlights EDO data showing NBA Knicks games boost ad effectiveness by 32% and covers executive appointments at KERV.ai, Buttermilk, and Infolinks.
Solana has natively integrated recurring billing and delegated spending capabilities onto its mainnet, enabling subscription plans, allowances, and recurring delegations. This development supports new content monetization models, micropayments, and automated payroll, with several partners already implementing these features. Companies like Dynamic, Helius, and Confirmopay are using Solana's new functionality for onchain checkout, API subscriptions, and automatic stablecoin invoice collection.
In 2025, Indonesia is projected to lead TikTok Shop's Gross Merchandise Value (GMV), followed by the United States and Thailand. This highlights the growing importance of shoppable video platforms for streaming industry professionals.
Morningstar provides quantitative ratings for Viant Technology, an ad tech company featuring a cloud-based demand-side platform for programmatic advertising. Viant's DSP enables targeted digital ad campaigns across various channels, including connected TV and streaming audio. The article details financial metrics such as its trading price, fair value, market cap, and other stock-related data.
Start.io is seeking an experienced Product Manager to lead and own its SDK monetization product, focusing on programmatic advertising within mobile applications. The role involves designing product roadmaps, engaging with clients to translate needs into strategic decisions, and collaborating with cross-functional teams. Key requirements include at least four years of product management experience with expertise in programmatic SSPs/DSPs and mobile ad-tech SDK monetization.
Antenna reports that ad-supported streaming plans have surpassed 110 million subscribers in the US and accounted for 78% of net SVOD additions over the past nine quarters. Ad-supported tiers now represent 48% of subscriptions among premium SVOD services offering an ad plan, indicating the mainstream adoption and importance of these models for growth and subscriber retention.
Many smart TVs are reportedly utilizing Automatic Content Recognition (ACR) to capture screenshots every half-second, primarily for targeted advertising based on viewing habits. This pervasive data collection impacts viewer privacy and advertising strategies across connected TVs. Viewers can typically opt out of this tracking via privacy settings on their smart TVs.
Mobupps CEO Yaron Tomchin shared insights from MAU Vegas 2026, emphasizing AI's shift from being a supporting tool to core marketing infrastructure across the ad tech industry. Key themes included the emergence of autonomous growth systems, the adoption of predictive intelligence over reactive optimization, and the acceleration of smarter AI approaches due to privacy concerns. The consensus is that AI will be deeply embedded into all business growth infrastructure, influencing campaign optimization and measurement.
InMobi and Scope3 have launched a sell-side AI agent on Scope3’s Interchange to represent and sell InMobi’s premium ad inventory, including its Glance smartphone lock-screen platform. This deployment aims to streamline ad transactions through autonomous agentic workflows, moving beyond traditional programmatic auctions by using the open-source Ad Context Protocol (AdCP). The agent and protocol protect brands from price wars and centralize campaign data, with predictions of widespread adoption in digital ad spend.
Samsung Electronics is hiring a Sales Manager for its ad platform in Toronto, Canada, with an OTE of up to $250,000, indicating a focus on expanding its Smart TV advertising business. The role emphasizes new business development, programmatic expertise, and building relationships with agencies and advertisers to drive revenue. This strategic hire aims to leverage Samsung's first-party TV data for high-quality audience targeting and multi-channel advertising growth.
Xapads Media is hiring a Senior Manager, Ad Operations, based in New York, to lead programmatic monetization primarily using Google Ad Manager 360 (GAM 360). The role focuses on optimizing ad delivery and yield across app, web, and CTV environments, managing demand partners, and troubleshooting technical ad integration issues. Key responsibilities include managing SSAI/CSAI workflows and VAST protocols within CTV monetization setups.
The article critiques the W3C's proposed "Attribution Level 1" standard, arguing it mistakenly equates attribution with advertising effectiveness, which could misallocate ad spend and harm the open web. It highlights that attribution systems primarily observe rather than causally measure incremental business impact, potentially overcrediting lower-funnel channels. The author urges the W3C to revise its language to clearly distinguish attribution inputs from causal effectiveness measurement.
Research from LayerX identified 82 browser extensions, including ad blockers and streaming tools for platforms like Netflix and Hulu, that explicitly sell or share user data. These extensions collect viewing history, content preferences, and streaming behavior which can be monetized by advertisers and analytics firms. The report highlights privacy risks within the growing ad-supported streaming ecosystem as third-party extensions commercialize user viewing habits.
Antenna's new research indicates that ad-supported tiers now constitute 48% of total streaming subscribers, with 78% of new streaming subscribers over the past nine quarters choosing ad tiers. This trend is driven significantly by live programming, especially sports, which attracts a high percentage of "light viewers" for advertisers and offers media companies dual revenue streams. Despite this, the article primarily focuses on ESPN's sports content and executive decisions, rather than specific ad-tech vendors.
Amazon India will introduce advertisements on its bundled Prime Music service and remove offline download support for Prime members starting July 2, 2026. This change aims to encourage users to upgrade to the paid Amazon Music Unlimited tier, aligning with Amazon's broader strategy of integrating advertising into its entertainment offerings, as previously seen with Prime Video.
Major streaming platforms including Netflix, Amazon, and YouTube are converging on forced-exposure advertising models, with AI agents increasingly employed for planning and buying campaigns. The article argues that while capital markets value creator-led brands, the advertising industry continues to focus on measuring interruptive impressions rather than chosen attention, despite new format innovations like pause ads and vertical feeds being applied to this same model.
This Osmos guide outlines the evolution of retail media networks (RMNs) toward integrated operating systems by 2026, projecting the market to reach $203.9 billion globally. It discusses the three-layer architecture of RMNs, including ad formats, operations, and revenue strategy, and compares various platform providers like Osmos, Amazon Advertising, Criteo, Skai, Topsort, and Kevel. The article emphasizes the financial opportunities, the role of first-party data, closed-loop attribution, and challenges in measurement and data privacy, alongside regional market trends and future predictions like AI-powered optimization and in-store media growth.
Evergent, AWS, and Xroadmedia are collaborating to help streaming media companies shift from growth-focused models to profitability through precision. This partnership emphasizes un-siloed customer data, cloud-native API-first architectures, and AI-driven personalization to manage subscriber lifecycles and reduce churn. The initiative addresses the "convergence crisis" and aims to maximize subscriber lifetime value.
Magnite details its adoption of a hybrid infrastructure model, combining its $130 million on-premise hardware with cloud resources to manage high-volume programmatic ad auctions. This approach enables the company to maintain cost-efficient baseline capacity while scaling elastically to handle unpredictable traffic spikes during major live streaming events. The article highlights how this strategy provides elasticity, proximity to partners, and future-proofing for AI and containerization in ad tech.
Adveritas Ltd provides TrafficGuard, a SaaS solution for digital advertising fraud prevention, leveraging AI and data analytics to mitigate invalid traffic. The company aims to optimize ad spend by ensuring campaigns reach genuine audiences across its operations in Australia, Europe, and Asia Pacific. This profile details the company's business description, contact information, and sector classification.
Google is migrating its Display Ads campaigns to a new AI-powered platform called Demand Gen, utilizing visual assets across YouTube, Shorts, Discover, and Gmail. The voluntary transition for eligible advertisers starts in June 2026, with new campaigns thereafter solely created in Demand Gen and automatic migration for remaining campaigns. Demand Gen campaigns aim to capture engagement and drive conversions by reaching up to 3 billion monthly active users through Google's expansive network and AI-driven bidding, lookalike segments, and creative optimization.
The article describes the rise of self-serve TV advertising platforms in 2026, driven by streaming's increasing share of US television viewing at 47.5% as reported by Nielsen's Gauge. These platforms enable brands to directly plan, buy, optimize, and measure Connected TV (CTV) campaigns with features like real-time bidding, household targeting, and performance measurement. Several self-serve platforms are highlighted as key players in this evolving ad market.
Digitl offers advertising technology services focused on performance-first execution across video, CTV, and social channels. The company leverages enterprise platforms such as Display & Video 360, Campaign Manager 360, and The Trade Desk for programmatic bidding, audience targeting, and campaign management, aiming to maximize return on ad spend.
