According to a report from Canadian Media Means Business (CMMB), Canada's radio and TV broadcast sector lost 1,100 jobs in 2024. The study, conducted by Nordicity, directly links the workforce contraction to the outflow of digital advertising revenue to foreign platforms, which reportedly reached 94% of the market in 2024. The report notes regional disparities, with significant job losses in Western Canada contrasted with job growth in Quebec and Nova Scotia, which it attributes to cultural protection policies and provincial incentives.