CTV tops 51% of Magnite revenue as Q1 turns profitable
Magnite reported a net income of $4.4 million in the first quarter of 2026. Connected TV (CTV) revenue, excluding traffic acquisition costs (ex-TAC), for the first time contributed over 51% of total revenue, representing a 30% year-over-year growth in streaming.
Key Takeaways
- Magnite posted $4.4 million in net income in Q1 2026.
- Connected TV crossed 51% of contribution ex-TAC for the first time.
- Streaming revenue grew 30% year over year.
- CTV was the largest single contributor to Magnite's revenue mix in the quarter.
Why It Matters
Magnite’s first profitable quarter in this update came alongside a clear mix shift: CTV now makes up more than half of contribution ex-TAC. That matters because it shows streaming inventory is doing more of the financial heavy lifting inside a major ad-tech vendor’s results. The article also gives a direct read on demand in the sector, with streaming revenue up 30% year over year. Watch whether Magnite’s next quarter keeps CTV above the 50% mark and whether ex-TAC contribution growth stays ahead of the rest of the business.
Read full article at ppc.land
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