Bilibili’s paying users hit 36 million as revenue rises 8%

Bilibili’s results show that algorithm changes are already tied to monetization, with paying users reaching a record 36 million alongside 8% revenue growth. For the streaming ecosystem, the story is less about scale alone and more about how recommendation systems can feed user activity that translates into paid conversion. The only concrete next signal in the article is whether Bilibili keeps pairing algorithm changes with further growth in revenue and monthly paying users in future quarters.