VEON, a telecom and digital services provider operating in five countries, reported 57.7% growth in digital services revenue in Q1, now comprising over 25% of its total revenue. The company is actively integrating AI into its diverse digital offerings, including financial services and entertainment, and is developing local-language LLMs to leverage its telecom network as a low-cost distribution layer for AI. VEON aims for digital services to represent half of its total revenue by 2030, framing itself as a "digital services and enterprise company, which also has a telecom license."