Paramount Australia and Bunnings have launched a four-part shoppable series titled The Great Aussie Christmas, which utilizes KERV.ai’s Moment Match Engine to enable direct product purchases within the connected TV interface. The series will be available on 10 and Paramount+ starting in November 2026.
This partnership represents a shift from passive product placement to active retail conversion within the streaming environment. By integrating KERV.ai technology, Paramount Australia is attempting to shorten the marketing funnel for Bunnings, moving viewers from inspiration to purchase in a single session. This move aligns with a broader industry trend where streamers seek to diversify revenue beyond traditional spot advertising by leveraging the interactive capabilities of connected TV. As retail media networks increasingly seek video inventory, this execution serves as a blueprint for how broadcasters can monetize high-intent holiday shopping windows. Watch for conversion data from the Pause To Shop feature to determine if viewers are willing to interrupt content for commerce.
Paramount Australia is launching a four-part shoppable TV series, The Great Aussie Christmas, in partnership with Bunnings. Utilizing KERV.ai technology, the series allows viewers to purchase products directly through their connected TV interface. This initiative marks a shift toward active retail conversion, aiming to shorten the marketing funnel during the holiday season.
The new shoppable TV series is titled The Great Aussie Christmas.
The series uses KERV.ai’s Moment Match Engine to surface relevant products during specific show moments, allowing viewers to use a Pause To Shop feature to purchase items without leaving the streaming interface.
The series launches on November 1 on 10 Streaming, followed by a full broadcast on Channel 10 on November 25.
The strategic development of the partnership was managed by PHD and OM Content.
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