Profuz Digital is launching an updated version of its LAPIS media management platform at IBC2026. The new release incorporates AI-assisted search, integration with the ElevenLabs API, S3 Glacier support, and improved multi-source analysis capabilities for broadcast workflows.
This update reflects the industry's shift toward multi-modal AI, where metadata is no longer a single-source attribute but an aggregate of visual and auditory signals. By integrating ElevenLabs and S3 Glacier, Profuz is addressing the dual pressures of localization speed and storage cost optimization. For the broader ecosystem, this signals a consolidation of specialized AI tools directly into the Media Asset Management (MAM) layer, reducing the need for disjointed third-party middleware. Watch for IBC2026 adoption rates among European Tier-1 broadcasters to see if unified AI workflows can significantly reduce the manual overhead of high-volume content localization.
The integration of specialized AI tools into media asset management reflects a broader trend toward ‘intelligent orchestration’ seen across the 2024 and 2025 trade show circuits. Per TVTechnology, April 2024, the industry has moved from experimental AI implementations to production-ready workflows where automated metadata extraction is viewed as a prerequisite for managing the massive libraries required by FAST (Free Ad-supported Streaming TV) channels. This shift is critical as broadcasters seek to monetize deep archives by making them searchable at a granular level without manual tagging. ElevenLabs, which Profuz has now integrated, raised $80M in Series B funding in January 2024, specifically targeting the expansion of its presence in the media and entertainment sector for automated dubbing and localized narration.
Furthermore, the focus on S3 Glacier integration aligns with recent data from Wasabi and IDC, which indicated in mid-2024 that cloud storage costs remain a primary concern for 40% of media executives. As video resolutions climb toward 8K and archive sizes swell, the ability to manage the lifecycle of assets between hot and cold storage within a single interface is becoming a standard requirement for enterprise-grade MAM systems. Similar moves have been noted by competitors; for instance, per IBC News, September 2024, rivals like Dalet and Avid have also increased their reliance on automated ‘content-aware’ archiving to help broadcasters reduce egress fees and long-term storage overhead.
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