Zixi TAG integration adds content matching to verify live SCTE-35 markers
Zixi and TAG Video Systems have expanded their existing integration to incorporate TAG’s Content Matching technology into the Zixi platform. This update allows broadcasters to verify live content paths, preserve SCTE-35 markers, and automate the detection of switching errors across distribution workflows.
Key Takeaways
- TAG Content Matching SDK now resides within the Zixi Platform to measure latency and verify content paths
- Automated detection of switching errors allows operators to identify redundant feed mismatches before they reach viewers
- Platform can restore SCTE-35 markers at frame-accurate times if they are stripped by transcoders or encoders
- Integration builds on a partnership established in 2020 that previously focused on monitoring and multiviewing
Why It Matters
This integration addresses a critical vulnerability in live streaming workflows where processing stages often strip the SCTE-35 markers required for ad insertion and regionalization. By automating content verification, broadcasters reduce the risk of manual monitoring errors and lost revenue from failed ad avails. In a fragmented distribution ecosystem, maintaining metadata integrity across contribution and distribution paths is essential for scaling programmatic advertising. The move signals a shift toward more tightly coupled monitoring and delivery stacks to ensure broadcast-grade reliability. Watch for technical demonstrations of these automated recovery features at the upcoming NAB Show New York and SVG TranSPORT events.
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In short
Zixi and TAG Video Systems have expanded their partnership to integrate Content Matching technology directly into the Zixi Platform. This update automates live feed verification, ensuring SCTE-35 ad markers remain intact across distribution chains. By preventing metadata loss, broadcasters can reduce manual monitoring errors and protect revenue from failed ad avails.
FAQ
What does the new Zixi and TAG Video Systems integration do?
The integration incorporates TAG Video Systems' Content Matching technology into the Zixi Platform to automate live feed verification and ensure content matches across distribution paths.
How does this integration help with SCTE-35 markers?
The platform can detect if SCTE-35 markers are stripped by transcoders or encoders and restore them at frame-accurate times, ensuring ad insertion and regionalization remain functional.
What is the benefit of automated content matching for broadcasters?
It allows operators to identify switching errors and redundant feed mismatches automatically, reducing the risk of manual monitoring errors and lost revenue from failed ad avails.
When did Zixi and TAG Video Systems first partner?
The companies established a partnership in 2020 that originally focused on monitoring and multiviewing.
Read full article at tvnewscheck.com
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