Zixi integrates TAG Video Systems technology for SCTE-35 marker verification
Zixi and TAG Video Systems have expanded their technical integration to allow the Zixi Platform to utilize TAG’s Content Matching technology. This partnership enables automated SCTE-35 marker verification, latency measurement, and redundant feed monitoring across contribution and distribution workflows.
Key Takeaways
- TAG SDK integration allows the Zixi Platform to measure latency and verify content matches between input and output stages.
- Automated monitoring of redundant feeds alerts operators to source divergence before switching errors reach the air.
- Tim Baldwin confirms the partnership provides a verified reference to protect ad-insertion markers across third-party transcoders.
- Ziv Mor notes the collaboration extends TAG's assurance capabilities beyond local facilities into global contribution and distribution paths.
Why It Matters
The technical integration addresses a critical failure point in live streaming where processing stages often strip essential metadata. By automating the restoration of SCTE-35 markers, Zixi and TAG Video Systems reduce the risk of lost ad revenue caused by signaling failures. This move reflects a broader industry shift toward automated quality assurance in fragmented distribution chains, where manual monitoring is no longer scalable. As broadcasters move more high-value sports content to cloud-based workflows, the ability to maintain frame-accurate signaling across redundant paths becomes a baseline requirement. Watch for whether this integration leads to a measurable reduction in ad-insertion errors for major sports broadcasters using the Zixi Platform.
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In short
Zixi has integrated TAG Video Systems' Content Matching technology into its platform to automate SCTE-35 marker restoration. This integration ensures ad signaling remains intact through complex encoding and transcoding stages. By maintaining frame-accurate markers, broadcasters can prevent lost ad revenue and ensure reliable ad insertion during high-value live sports streaming events.
FAQ
What does the Zixi and TAG Video Systems integration do?
The integration uses the TAG SDK to automate the restoration of SCTE-35 markers at frame-accurate times, ensuring ad signaling survives through various encoding and transcoding stages.
Why is SCTE-35 marker verification important for live streaming?
SCTE-35 markers are essential for ad insertion. If these markers are stripped during processing, it can lead to lost ad revenue. This integration helps maintain these markers across complex distribution chains.
How does the integration help with redundant feeds?
The Zixi Platform uses automated monitoring to alert operators to source divergence between redundant feeds, allowing them to address issues before switching errors reach the air.
What is the benefit of using the TAG SDK in this partnership?
The TAG SDK allows the Zixi Platform to measure latency and verify content matches between input and output stages, extending assurance capabilities into global contribution and distribution paths.
Read full article at sportsvideo.org
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