Zixi integrates TAG SDK to automate Zixi SCTE-35 marker restoration
Zixi has integrated the TAG Video Systems SDK into its platform to enable automated SCTE-35 marker restoration and redundant feed verification. This collaboration allows broadcasters to maintain ad-avail integrity and detect switching errors across contribution and distribution paths.
Key Takeaways
- TAG Video Systems SDK integration allows the Zixi Platform to measure latency and verify content parity between input and output stages.
- Automated fingerprinting enables Zixi to merge redundant feeds for seamless switching or alert operators when sources no longer match.
- The solution addresses revenue loss caused by encoders or transcoders stripping SCTE-35 markers during live video processing.
- This collaboration extends a partnership established in 2020, moving beyond multiviewing into active delivery path assurance.
Why It Matters
The immediate implication is a reduction in lost ad revenue for broadcasters who frequently see critical SCTE-35 metadata stripped during high-density processing. By automating the restoration of these markers with frame-accurate precision, Zixi and TAG Video Systems are removing a significant manual hurdle in the live streaming supply chain. Within the broader ecosystem, this move signals a shift toward self-healing workflows where delivery platforms use content-aware fingerprints rather than just transport-layer metrics to ensure signal integrity. Watch for how this integration performs during high-concurrency events like the Local TV Strategies Conference to see if automated restoration can handle the scale of regionalized ad insertion at peak loads.
Additional Context
This development builds upon the TAG Video Systems technology previously deployed to enhance monitoring capabilities within the Zixi Platform.
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In short
Zixi has integrated the TAG Video Systems SDK to automate the restoration of SCTE-35 markers, which are often stripped during live video encoding. By using digital fingerprinting to identify and re-insert this metadata, the partnership helps broadcasters maintain ad avails and regional cues, ultimately reducing revenue loss across complex distribution paths.
FAQ
What does the Zixi and TAG Video Systems integration do?
The integration uses TAG's Content Matching technology to automatically identify and restore SCTE-35 markers that are lost during the encoding or transcoding of live video.
Why is SCTE-35 marker restoration important for broadcasters?
Restoring these markers is critical because they signal ad avails and regional cues. When they are stripped during processing, broadcasters can suffer from lost ad revenue.
How does the new integration verify content?
The Zixi Platform uses digital fingerprints to measure latency and verify content parity between input and output stages, allowing for seamless feed switching.
When did Zixi and TAG Video Systems begin their partnership?
The companies established their partnership in 2020, initially focusing on multiviewing before expanding into active delivery path assurance.
Read full article at globalbroadcastindustry.news
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