Zee wins India rights to 39 FIFA tournaments through 2034
Zee Entertainment secured exclusive broadcast rights for 39 FIFA tournaments in India through 2034, including the FIFA World Cup 2026. This agreement allows Zee Entertainment to broadcast these events across linear and digital platforms.
Key Takeaways
- The agreement gives Zee Entertainment exclusive India broadcast rights to 39 FIFA tournaments through 2034.
- The package includes the FIFA World Cup 2026.
- Zee will carry the tournaments across linear and digital platforms.
- The rights cover broadcasts in India, not a broader regional package.
Why It Matters
Zee now controls exclusive India access to 39 FIFA tournaments through 2034, including the 2026 World Cup, giving it a long-dated premium sports asset across linear TV and digital distribution. For the streaming ecosystem, the deal ties a marquee global property to both broadcast and online delivery, reinforcing how major sports rights are still central to platform strategy in India. The key signal to watch is whether Zee begins detailing how it will distribute the FIFA package across its linear and digital platforms.
Read full article at english.mathrubhumi.com
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