Zee Launches Four Unite8 Sports Channels After India MIB Approval

Zee's launch of four new linear sports channels significantly expands its traditional broadcast presence in India, bolstering its multi-sport offering ahead of key events like the 2026 FIFA World Cup. This move aims to capture a larger share of the Indian sports viewing market, complementing any existing digital strategies. For distributors, it adds a new suite of sports content to their bundles, influencing subscription packages and potentially driving competition for sports rights. Streaming companies will be watching how this traditional broadcast expansion impacts overall sports consumption habits and advertising spend in the region, especially as major global sports properties increasingly split distribution rights across linear and digital platforms. The market will closely monitor initial viewership numbers and advertising uptake for the new channels.