YouTube will now automatically label videos that use "significant photorealistic AI" rather than solely relying on creators for disclosure. The AI labels will also be made more prominent, appearing directly below the video player for long-form content and overlaying YouTube Shorts. This move follows Google's release of the Gemini Omni multimodal AI model and expansions of YouTube's AI deepfake detection capabilities.
YouTube is shifting AI disclosure from a creator-only workflow to platform-side enforcement, which makes labels harder to miss on both long-form video and Shorts. That matters for any publisher or creator using photorealistic AI, especially as YouTube pairs the change with expanded deepfake detection and internal signals tied to Gemini Omni-era video quality. The policy itself is unchanged, but the enforcement surface is broader. The key signal to watch is whether YouTube’s new internal labeling system flags more creator uploads once it begins using those signals in May.
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